10 | LUXlife Magazine eginning in June 2014, Athletic Propulsion Labs pioneered the “luxury performance segment” of the athletic footwear market in connection with the launch of its running and training shoe collections for men and women. The combination of the company’s world-class patented technologies and its unique, innovative design vision has enabled APL to be carried in over 300 of the finest luxury retailers in the world, including Nordstrom, Selfridges, Net-A-Porter, Mr. Porter, ShopBop.com, East Dane, Lane Crawford, Level Shoes, and Harvey Nichols. Most recently, APL debuted its first All-Terrain style, the Defender, along with its newest running silhouettes, the Streamline, designed to always push the limits of what’s possible in performance and the brand’s purest, most purpose-built running shoe with its FutureFoam running midsole compound and developed to provide exceptional compression, rebound, and energy return through strenuous testing along with the launch of its award-winning, bestselling TechLoom Zipline, which introduced new construction techniques to further improve performance. Featuring a seamless TechLoom construction, the single layer upper provides lightweight breathability throughout, with engineered ribbing along the tongue and collar to provide stretch where it’s needed. Truly the intersection of luxury and performance. At the end of the year 2020 and being over 10 years in the making, APL introduced two new basketball shoes, the APL SUPERFUTURE and the APL CONCEPT X, which introduced the Carbon 10, a new version of the patented Load ‘N Launch® spring-based technology that first propelled athletes higher and was banned by the NBA. The brand also received numerous accolades after the launch of its TechLoom Tracer low top training shoe which was awarded the 2021 Women’s Health Fitness Award, the 2021 Men’s Health Sneaker Award, Best Athletic Footwear & Accessories Company - USA Athletic Propulsion Labs (APL) is globally recognized as a world leader in men’s and women’s athletic footwear. Rooted in technology and innovation, APL has been at the forefront of performance footwear since the introduction of the Concept 1 basketball shoe featuring groundbreaking Load N’ Launch® technology, designed to instantly increase vertical leap. As a result, the Concept 1 became the first shoe banned by the NBA for performance enhancement reasons to the wearer. and the 2022 Women’s Health Sneaker Award for the TechLoom Tracer and the Ascend. APL’s other key styles include the TechLoom Wave, TechLoom Bliss, and TechLoom Breeze, which just won the 2023 POPSUGAR Best Studio Sneaker Award, TechLoom Chelsea,and TechLoom Phantom, which is a 2021 winner of the Men’s Health Sneaker Awards, and the iconic TechLoom Pro, which was awarded the Best Shoe for Studio Workouts as part of the 2021 Women’s Health Awards. Meanwhile, the brand’s iconic Lusso slide was selected to be part of the Oprah’s Favorite Things list in 2021 – the brand’s fourth time being on the list, all alongside the APL Kids line which is sold online and in store at APL’s flagship retail store at The Grove in Los Angeles. The brand is continuing its retail expansion with the opening of its newest flagship store this Fall in Soho in New York City. Known for its highly coveted collaborations, in 2022, APL joined forces to create a new range of luxury footwear that further progresses design, performance, technology, and construction. Inspired by McLaren’s iconic supercars, the offering was the limited-edition APL McLaren HySpeed™, a breathtaking new silhouette designed as an all-purpose performance running trainer and marked the luxury automaker’s first footwear collaboration. Then in the Spring of 2023, APL announced a new multi-year partnership with Oracle Red Bull Racing which is designed to bring APL’s expertise in research, innovation, design, and creativity to provide comfort, performance, and aesthetics to the championship team and its trackside staff. The 360-degree partnership will include custom silhouettes designed collectively by the APL and Oracle Red Bull Racing teams, along with events, bespoke content, and worldwide launches. Giving back to communities is a key component of the brand’s DNA. APL works to support Shelter Partnership, including October 12th being named APL Day in Los Angeles in recognition of the brand’s significant donations: the Women’s Cancer Research Fund, a program of the Breast Cancer Research Foundation; Baby2Baby; Soles for Souls; and more as part of its mission is to find new and innovative ways of making a difference that can deliver real change within the global and local community. Now, Athletic Propulsion Labs has won Best Athletic Footwear & Accessories Company – USA. This highly competitive industry has no choice but to make room for its revolutionary products, and we are sure to see it succeed for years to come. Company: Athletic Propulsion Labs Contact: NJ Falk Email: [email protected] Website: athleticpropulsionlabs.com B Dec22018
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