Summer 2023

Feel Good Beauty brand butter LONDON has announced the extension of their bestselling Probiotic Body Balm line with a brand new scent— Buttermilk Cake. This expansion of the body care line features the same formula customers know and love but with a new indulgent scent to help hydrate their skin while adding an irresistibly sweet fragrance. “butter LONDON invites you to elevate your mood with our fan favourite Body Balm re-imagined with the delicious scent of a light, fluffy cake," says Julie Campbell CMO. "The decadent notes of vanilla add an extra dose of buttery-rich, delicate sweetness while the probiotic formula delivers a powerful punch of hydration." Buttermilk Cake is an indulgent Probiotic Body Balm that helps soothe and moisturize the skin for a more balanced and healthier-looking Cheeky Beauty Brand butter LONDON Announces the Extension of Their Probiotic Body Balm Line with an Indulgent Buttermilk Cake Scent That’s Worth Celebrating complexion. This new launch features the same skin-loving formula as the original Probiotic Body Balm that launched last year with feel good, skin-conditioning ingredients, but with a brand new scent. The decadently sweet cake fragrance found in Buttermilk Cake helps create ultimate me-time moments with the ultra-hydrating, buttery-rich formula. This Probiotic Body Balm collection is formulated with Lactococcus Ferment Lysate, a probiotic* ingredient that helps strengthen skin for optimal hydration, as well as Shea Butter to boost the skin’s moisture levels. Buttermilk Cake is also formulated with Sunflower Seed Oil to add hydration to the skin to help restore balance to dry skin, and Glycerin to help pull water from deeper levels of the skin to help keep the complexion moisturized for the ultimate hydration. “Buttermilk Cake Probiotic Body Balm is a great moisturizer thanks to ingredients like Sunflower Seed Oil, Shea Butter, Glycerin, and Sodium Hyaluronate. It contains the perfect combination of hydrating ingredients to help lock in moisture on the skin,” says award-winning, New York-based dermatologist Dr. Hadley King. “This balm will be a terrific option for dry skin and may help with skin conditions like eczema. I recommend applying any time that the skin needs hydration!” Customers can apply the Probiotic Body Balm immediately after a bath or shower, or any other time that skin needs a boost of moisture for a more balanced and healthier-looking complexion. The sleek packaging can be tossed into a handbag, gym bag, or tote for instant on-the-go comfort and hydration. We suggest pairing Buttermilk Cake with other products from our fan-favorite body care collection, such as our So Buff Hand and Foot Polish with Glycolic Acid to exfoliate and our Extra Whip Hand and Foot Treatment with Shea Butter for added hydration. As always with butter LONDON, Buttermilk Cake Probiotic Body Balm is Cruelty-Free, Gluten-Free, and Paraben-Free. To learn more about our award-winning nail care and other bestselling beauty products, visit butterlondon.com.

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