24 | LUXlife Magazine Freeing Furniture from its Predetermined Purpose Furniture is what makes every space special – what gives each individual room personality, character, and the ability to convey a sense of expression. However, it’s often times taken for granted, with little thought put into how we can truly make the most of the medium. ALBORNO, however, is an Italian architecture and urban planning firm that is determined to reshape the way we enrich our spaces. Join us as we explore ALBORNO’s approach to design, and how its unique perspective has earned it LUXlife Magazine’s title of Most Innovative Architecture & Urban Planning Firm 2024 – Italy. For many, furniture has to fulfil a myriad of needs – it has to be stylish, sustainable, functional, and unique. However, most modern day corporates tend to focus on the functionality of furniture and sideline aesthetics and longevity. In doing so, the industry has developed a framework that lacks creativity and passion, leading to a sameness that’s impossible to ignore. However, there are those committed to freeing furniture from being an exclusively practical art form, and ALBORNO is an award-winning example of this commitment in motion. Centring its practises around designing products that still capture functionality and aesthetic, while simultaneously favouring ‘pure plastic sensitivity’, ALBORNO is a critically acclaimed architecture and urban planning firm that places a unique spin on the notion of creative design. Characterised by recyclability and resistance, ALBORNO prides itself on being an intelligent designer – one that is continuously cultivating a catalogue simply brimming with invaluable qualities. In essence, ALBORNO designs furniture pieces that are destined to be the protagonist of any room’s story, separate from the imposing ideals of ‘market logic’. In this vein, ALBORNO is truly special. The collective rejects the concept of following the industry’s trends, and instead channels its creativity into simplifying forms and thoughts through the medium of design. Regardless of current fashions, the firm remains committed to producing products that are simply impossible to duplicate, eliciting a sense of luxury throughout its impressive catalogue of innovative designs. ALBORNO is an awardwinning collective that, for years, has applied a more artisanal approach to the design process, and the results certainly speak for themselves. And, as evidenced by its breadth of accolades and praises, it’s clear that ALBORNO has truly mastered this art through and through. By listening to the customer, understanding what they’re hoping to achieve, and identifying the most critical aspects of every project, the firm manages to concoct tangible solutions based purely on the satisfaction of these desires. Meanwhile, ALBORNO invests ample amounts of time into proposing a product whose value transcends the constraints of time – an element that truly distinguishes each solution it provides. No matter the circumstances, ALBORNO treats customers to a timeless experience, outlining it as a firm that really understands the meaning of luxury. Currently, ALBORNO has had its skillset put to the test through a recent series of projects. Having been trusted to build a range of prestigious villas for private clients across Italy, the firm has leveraged its intrinsic understanding of both traditional and modern design processes to create a seamless transition between old and new. By creating well integrated environments that make full use of everything the firm has practised and mastered thus far, ALBORNO has proven that it indeed deserves to hold its high industry standing. Here at LUXlife Magazine, we revel in exploring the inner workings of entities who, despite the overwhelming influence of the wider market, are committed to creating something new and exciting on a daily basis. ALBORNO is a prime example of this dedication – through its ideologies, it’s able to develop designs that transcend time, while remaining relevant to its clients’ needs. In doing so, it’s become a paragon of uniqueness, and we can’t wait to see how the title of Most Innovative Architecture & Urban Planning Firm 2024 – Italy further inspires ALBORNO to demonstrate its grasp over the art of design. Contact: Fabrizio Alborno Company: ALBORNO Web Address: https://alborno.com/
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