Top 10 Marketing Leaders 2024 | 47 Spring 2024| 7 Over 89 years and three generations, CASTELLO® has solidified itself as the manufacturer of choice for those companies and individuals who truly appreciate the importance of quality materials and all things luxury. Operating within this niche market, it is the keen focus of this team to offer quality products at competitive prices, all the while leveraging a pioneering and proactive approach to the future of the industry by adopting fresh materials, designs, and manufacturing techniques that establish it as frontrunner in this space. As Richard explains, “we believe that innovation is not just about technology; it’s about creativity, craftsmanship, and a deep understanding of our customers’ needs.” The meticulous blending of tradition with modernity has proven instrumental in sustaining this success, and today, its linens are expertly created for the sole purpose of elevating the experiences of people in homes and hotels across the world. Perhaps nowhere is this better presented than in CASTELLO®’s private label options, with these offerings providing a client with total control of both product development and branding, allowing for the crafting of totally unique products that contribute towards profit increase and cost reduction. All of the company’s products are crafted from either the finest Italian linen or Turkish terry cloth, which ensures unmatched quality as well as a superior look and feel. From collections such as Primo and Classico through to the premium Grande, which offers quad yarn sheeting with thread counts from 800 to 1200, there is something for everyone in CASTELLO®’s array of competitively priced and lavish bedding options. Those seeking the epitome of luxury need look no further than the company’s Lussuria collection, with the choices spanning this elegant range comprising Jacquard or other such custom sheeting in an assortment of materials, including Mako cotton. One of the company’s premier bedding materials is Eiderdown, with this breathable, insulated material being sought after due to its hypoallergenic nature, resistance to dust mites, and sustainable, cruelty-free harvesting process. In a similar vein, both bath collections, Bagno and Cappotto, are equally as distinguished, providing luxury towels that are soft to the touch and sure to keep a person warm and cosy even after they have been washed hundreds of times. Regarding its accessories, CASTELLO® offers robes in a series of luxury materials, with these being available in either a kimono Founded way back in 1935, CASTELLO® 1935 has spent almost a century honing its craft, today continuously reaffirming its status as a globally renowned Italian linen manufacturer, crafting nothing less than the highest quality bed, bath, and table linen, as well as related accessories. Now well into its third generation, a steadfast commitment to excellence has been with the company since day one and passes down through the generations, with the current leadership taking the uppermost pride in upholding the brand’s storied legacy and crafting high calibre textiles that are used worldwide across the luxury hospitality industry. We have the pleasure of speaking with CEO Richard Campbell, who sheds further light on the brand’s tremendous legacy.
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