12 | LUXlife Magazine Beautifully Classic Babywear with a Streak of Innovation Magnet Mouse imagines a world where baby clothes are no longer hindered by conventional fiddly fastenings, with its tiny hidden magnets securing garments easily and firmly. Unlike traditional poppers, buttons, or Velcro, Magnet Mouse’s magnets will not wear out or fall off – nor do they require parents to do anything different as they are entirely safe. Recognised as the Most Innovative Baby Clothing Company 2025 – UK on the back of this solution, we caught up with Mouse Lesser, the company’s director, for more about its range of clothing. Clothing that practically fastens itself has been the dream of countless parents for years, with the wriggly nature of babies making changing their clothes, whether at night, whilst on the move, or at any other time of the day, an arduous task. Thanks to Magnet Mouse, the fast-paced lives of tired parents and have been made much easier, and from dads with big hands to grandparents with limited dexterity and poor eyesight, these clothes have well and truly changed the game by simplifying changes. Balancing efficiency with an emphasis on quality and style, all of the clothes lining this range of heritage baby clothes are inspired by classic English styles, and boast features such as Liberty-brand ruffle collars, Peter Pan collars, and gently puffed sleeves. Complementing these designs is a gentle colour palette, and every item of clothing being made from 100% super-soft cotton ensures comfort and guarantees longevity. Magnet Mouse is also incredibly proud of the fact that all of its clothes are made at home in England, with every step – from the sourcing of the fabric to the packaging of the final product – being completed with the utmost care. These tasks have been carried out by the same manufacturing family for more than a decade now, a business that pays its workers properly, gives them acceptable time off, and even runs yoga classes on Fridays. This is a far cry from many of the manufacturing facilities abroad. As Mouse herself explained: “We believe clothes should be made FOR children, never by children. We also believe that quality and maintaining ethical standards are non-negotiable and need to be paid for. British manufacturing is some of the best in the world and we are proud to be an entirely UK-made company.” This sense of pride can be seen right across Magnet Mouse, from its director to its seamstresses. Embodying a sense of luxury at every turn, Magnet Mouse’s magnetic babywear is an essential component of a baby’s wardrobe. Although its prices are higher than most baby clothes, the company’s profits are actually quite low, due to the costs of the high-quality fabrics it uses and paying for manufacturing on home soil. The premium feel these clothes have as a result reflects the company-wide ethos that essential doesn’t have to mean boring, with all of its designs being as truly bespoke as they are refined. Diving deeper into what luxury means for Magnet Mouse, Mouse told us: “Luxury to us means quality, sustainability, elegance and something to be proud of, something worth paying a bit more for. Luxury should be affordable but always tasteful. We think our babywear is all of these things and more. Our magnetic fastenings also afford parents the luxury of extra cuddle time, less frustration at changing time, and the luxury of timeless elegance wrapped around their baby in seconds.” The company is lucky enough to be able to count celebrities and even royalty amongst its loyal customers, with these joining the countless parents to have bought into the babywear revolution that Magnet Mouse is spearheading. The impact of this can be seen through the numerous parenting awards it has won across each of the ten years it has been in operation, celebrating the company as the best of British babywear. Looking ahead, Magnet Mouse’s ongoing goal is to reach those parents who need a few extra moments of calm or to be freed from the nightmare of having to line up poppers in the dark. People hear about the company in many different ways, and one of the most rewarding for the team here is when parents are bought Magnetic Mouse’s magnetic babywear and onesies as baby gifts and then return to buy more products themselves. Finally, plans are also in place for the release of a line of duvet covers complete with hidden magnetic fasters (set to be launched later this summer), which is just one of a number of ideas that this award-winning proprietor of UKmade babywear has in the pipeline. For more information about any of these products – or to see Magnetic Mouse’s full line of beautiful, classic babywear – simply follow the web address below. Contact: Mouse Lesser Company: Magnet Mouse Web Address: magnetmouse.co.uk
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