Jun22596 14 | LUXlife Magazine Located in Lisbon, Donum Store is a lifestyle brand exploring the concept of creativity, design, and fashion – creating a welcoming space for young creators, art, and decoration. Leveraging an unrivalled passion for design, the brand works closely with decorators, architects, and industry professionals, as well as selling directly to customers through an online platform. At its core, Donum Store champions the belief that the materials, accessories, decorative pieces, and everyday items we surround ourselves with should create a sense of harmony and joy. To this end, it offers a carefully curated selection of outdoor living items, home décor, kitchen and tableware, wellness products, home textiles, and even accessories for pets. “We truly believe that our work contributes towards building a better future,” said Miguel, “one where people enjoy greater comfort, wellbeing, and quality of life. Our mission is to contribute to people’s happiness by offering products that bring comfort and wellbeing into their homes. Many times, it’s the simple, functional, and elegantly crafted items that bring the most beauty and meaning to our daily lives.” “Many times, it’s the simple, functional, and elegantly crafted items that bring the most beauty and meaning to our daily lives.” In a highly competitive market, Donum Store differentiates itself by maintaining an unfaltering focus on its top priority: its customers’ needs. The brand understands its responsibility to fulfil those needs, doing so by offering high quality, sustainable products, and the very best service. This is why Donum Store proudly offers fast delivery, within 24 hours in Portugal and Spain, and two to three days across the rest of Europe; free returns; and environmentally friendly packaging. “It’s reflected in the quality of our products, the sustainability of the materials we choose, and the sense of trust and security we provide,” stated Miguel. “At Donum Store, our customers find everything they Apr25143 Homeware Retailer of the Year 2025 – Portugal & LUXlife Sustainability Excellence Award 2025 In a fast-paced world, finding comfort in beautifully designed, meaningful objects has never mattered more. Consumers are increasingly seeking out products that tell a story, whether of cultural connections, sustainable styles, or the surrounding environment. That’s the philosophy behind Donum Store – a brand redefining home and garden living with unparalleled purpose and elegance. We caught up with Founder Miguel Coelho for more, in light of Donum Store’s recent recognition in the Home and Garden Awards 2025. need for their home and garden – offered with purpose, authenticity, and a deep commitment to excellence.” “Sustainability is not just a value – it’s a priority. We actively support both social and environmental causes, reinforcing our belief that doing good and doing business can go hand in hand.” Sustainability is also a high priority for Donum Store, as the brand observes the home and garden sector undergoing a significant transformation. A growing number of consumers are demanding not only well-designed, high quality products and exceptional services, but also sustainable materials and responsible production and distribution processes. There has been an increased interest in brands that are incorporating recycled materials, embracing the circular economy, improving energy efficiency, reducing carbon footprints, supporting fair trade, and promoting local production. Miguel commented: “At Donum Store, we are committed to addressing all these aspects with care and dedication, ensuring our offerings align with the evolving expectations for sustainability and responsible consumption.” There has also been a significant change in legislation and regulations revolving around carbon neutrality, with the requirement that all operations fully comply with the regulations. Sustainability, and the meticulous preparation of related reports, is now a fundamental obligation for organisations around the world. For working in accordance with these regulations and making significant contributions towards propelling sustainability efforts across the sector, LUXlife has rightfully recognised Donum Store with the Sustainability Excellence Award 2025. A forward-thinking brand, Donum Store continually keeps one close eye on the market. In addition to its sustainability solutions, the brand has also been making ongoing efforts towards digital transformation, an essential approach for boosting its competitiveness in today’s dynamic market.
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