Summer 2025 | 15 Donum Store has long embraced the digital path, continually leveraging technology to innovate, streamline processes, and better serve its customers. This longstanding commitment fuels its passion, driving the brand to lead with responsibility and agility in an ever evolving world. Just as its ethos is rooted in mindfulness, creativity, and purpose, Donum Store’s approach to its operations is guided by that same spirit of curiosity and an unwavering openness to new ideas. The brand is continually inspired by the discovery of new products, emerging designers, and passionate producers – the truly exciting elements of its work. It is this excitement that propels Donum Store forward, anchoring the very values upon which the brand has been built. The market, in turn, increasingly values these offerings for their uniqueness, quality, and accessibility. These are products that stand out – not only for their design and craftsmanship, but also for being attainable to a wider audience. Miguel explained: “With every product we launch, we believe everyone benefits. The day after a purchase or collaboration, there is a shared sense of joy – because we have introduced something fresh, distinctive, and competitively priced.” Many of the brand’s latest and proudest projects have involved supporting and showcasing the sector’s emerging talent. Each new collaboration the Donum Store undertakes is a testament to its commitment to presenting young designers and artists the opportunity to present their creations. By featuring their products on its online platform, Donum Store is providing them with a wider audience, heightened exposure, and access to a broader network. In this spirit, one of Donum Store’s most recent project has been a collaboration with small wine producers in Portugal, with plans to expand this network to Spain. These are exclusive producers who are not available in supermarkets, crafting exceptional wines in limited, semi-artisanal batches. Each partner is a passionate wine producer with a deep understanding of their craft, with their unrivalled dedication reflected in the quality of every batch. “For us, offering these creators and small vineyards a platform to share their work with the world is a source of immense pride,” Miguel told us. “We see this as a part of our social responsibility – to support creativity, involve the community, promote local talent, and celebrate the authenticity of unique, handcrafted products.” For its commitment to curating an exceptionally high quality selection of authentic, unique products, Donum Store has been named Portugal’s Homeware Retailer of the Year 2025. Moving forward, the brand must retain its keen sense of innovation and forward-thinking to maintain a frontrunning position within the market. Of course, Donum Store understands the state of the current landscape, emerging from years characterised by increasing inflation and decreasing income, with ongoing global conflict continuing to cast shadows of uncertainty. “Yet, I remain hopeful,” Miguel concluded. “I believe the global economy will gradually find its balance, and that world leaders will soon chart a path toward peace. These past years, however, have taught us something deeply meaningful: the importance of valuing what is ours. Local production, sustainable practices, and authentic, locally crafted products have never felt more relevant – or more necessary. They reflect a shift in consciousness, a desire for quality, responsibility, and connection. “At Donum Store, we carry these values forward with passion and purpose, knowing that the future is shaped by the choices we make today.” Contact: Miguel Coelho Company: Donum Store Web Address: www.donum.store Homeware Retailer of the Year 2025 – Portugal & LUXlife Sustainability Excellence Award 2025
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