Jun22596 24 | LUXlife Magazine AIM-Apr25155 Built on the cornerstones of creativity, media, data, and innovation, Giant Leap Digital serves as the ultimate partner for those brands in the luxury and finance sector seeking to achieve all of their digital transformation aims. The agency targets a brand’s wealth audiences – such as HNW and UHNW individuals – through a meticulous process of digital channel targeting, which is flawlessly executed on a global level to drive change and bolster the performance of some of the world’s foremost luxury brands. Giant Leap Digital spends a great deal of time studying how luxury audiences operate online, and the knowledge it has acquired from this has led the agency to build a unique data set that sees it blend the assumptions a brand has about their target audience with actual patterns of consumer behaviour – such as where they spend their time online and levels of engagement with content across multiple digital platforms. These insights transcend normal demographics to cover psychographics, intent signals, and purchase behaviours. The expert team leverage this wealth of information to break audiences down into categories such as “Affluent”, “Wealthy”, or “Billionaire” – with each of these groups having needs, motivations, and digital habit patterns of their own. As Hannah told us: “This gives us a lot of power right from the start. We know, in a large amount of detail, who the right customers for our brands should be – not just by income bracket, but by mindset and media behaviour.” With this as its foundation, Giant Leap Digital is able to home in on the creative elements necessary to give these groups elevated customer experiences – such as visuals, tone, and storytelling – and share this with its in-house media team to create a seamless strategy. Another use of the aforementioned data set sees these wealthy individuals reached on a one-to-one basis, through the right platform and – even more crucially – at the right moment. “The combination of deep audience understanding, tailored luxury creative, and One Small Step for Brands, One Giant Leap for their Digital Marketing Based in Mayfair, London, Giant Leap Digital is a digital marketing agency that connects high-end brands with high-net-worth individuals on an international scale. The company is all about data and helping brands access “wealth audiences” through the combination of creative, paid, earned, and owned data, with this underpinning the full-service digital support it provides at every turn. With Giant Leap Digital being recognised as the Best HighEnd Digital Marketing Agency 2025 – UK, we had the pleasure of catching up with Ben Lilly, Founder and Director alongside Hannah Blunt, Marketing Executive to learn more about its work. precision targeting ensures that every campaign we run feels bespoke – and delivers measurable results in brand equity, engagement, and conversion. It is luxury marketing built on insight, not assumption.” It is not just the provision of these services that sets Giant Leap Digital apart, but the quality of their delivery. Working in the luxury sector, all clients have the highest of standards. Irrespective of whether they are a highend retailer, a five-star hotel, or a private bank, they value precision, discretion, and unfaltering attention to detail in ways that those in other sectors simply do not. The agency seeks to mirror this internally, offering an elevated service at every stage of a client’s journey. After all, for the team here, luxury is a feeling and defined by the emotions it evokes. The product or the service is moot – luxury can be applied to everything from hand soap to a holiday – as it is seen through the experience, the detail, and the lasting impression it leaves on the consumer. “This belief sits at the heart of everything we do”, Hannah told us, and all of the agency’s marketing efforts see it strive to capture and then amplify this feeling. Ben explained: “Whether it’s a piece of content, a media journey, or a brand interaction, we design with emotion in mind. The goal is always to leave the user with a heightened sense of connection – to the brand, to the product, and to the moment.” This, more than anything else, captures the essence of this game-changing agency, a collective boasting marketing programmes that continue to be genuinely transformational across the numerous brands it has the pleasure of working with. On every occasion, these transformations starts with listening. Listening to the challenges that a brand is facing and then diving into its full suite of marketing services – comprising everything from strategic planning and creative development to production – to create lasting change. It is far from just quality over quantity with Giant Leap Digital however, as
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