18 | LUXlife Magazine Best Online Kids Toys & Accessories Retailer 2023 - UK Eeny Meeny is an online retailer that sells toys and accessories for children 0-7 years old from a bespoke selection of carefully curated brands. It concentrates on unique, fun items that boast clear commitments to sustainability, appealing to both youngsters and their eco-aware parents/guardians. Ranging from smart, educational toys to engaging role play essentials, the products are all aligned with inspiring positive values. Eeny Meeny was founded by Clothilde Gasser, a London-based mother who envisaged an online toy shop full of eco-friendly products that bring joy to kids whilst at the same time making a positive difference in the world. Designed to offer an easy shopping and gifting experience, the business celebrates adventure, creativity, and play. The unique range of brands it promotes are hard to find elsewhere in the UK, and champion the essence of a simple, joyful childhood. The brand seeks to promote good values, ethos, and genuine care. Furthermore, with every purchase, Eeny Meeny donates 1% of sales to UK charities supporting children and families in need. With a staggering 80% of UK toys being made in China, usually from plastic, Eeny Meeny was determined to stand up and make a difference. It is not a manufacturer, rather a reseller, but it remains vitally important for it to ensure stringent devotion to its sustainability principles, which are in essence its USP. It champions the importance of local production whenever possible, prioritising the use of materials that don’t harm our planet. The fine brands Eeny Meeny collaborates with not only support these values, but craft toys ideal for children and their eco-conscious parents/guardians. The ongoing economic downturn dominating the UK has noticeably shifted consumer behaviour. People are gravitating towards purchasing quality over quantity, and will take the time to search for that special toy or gift that can be cherished and passed on. The prevailing sentiment is to buy less, but in a more thoughtful manner, ensuring that every purchase spreads joy and happiness. Launching an online business in the current economy has been no small feat, especially when trying to carve out a distinctive space amidst well-established brands. However, Eeny Meeny’s differentiated focus on toys, as opposed to merely accessories and children's room decor, has set it apart and made it relevant in its sector. Eeny Meeny is built around core values of integrity, and creating a positive impact on others. Clothilde believes that the company we keep can greatly influence us, and therefore empathetic listening, and never presuming to know more than others are key factors both in shaping her character, and that of her business. Her values are the bedrock of Eeny Meeny, and guide the choices she makes. This means every step taken is one which aligns with the ideals she holds dear. Operating within a niche segment of the UK luxury market for children’s fashion, toys, and accessories means catering to a discerning clientele who prioritise exclusivity, sustainability and craft. Eeny Meeny places a strong emphasis on timeless designs, superior quality, and ethically sourced materials, in marked contrast to the more mainstream toy markets. It is keen to capitalise on the rising trend to purchase sustainable luxury presents by aligning its offerings with these values, and sourcing products that resonate with this ethos. Clothilde thinks that the perfect gift must be something meaningful to the recipient. A toy that kids adore, and which also resonates with their eco-conscious parents is ideal. As a gift, this should align with personal beliefs and values, and have a pleasing aesthetic with attractive colours and designs sparking imagination and creativity. Such a toy is the sort that kids revisit time and time again, helping to craft cherished memories. She also thinks the process of giving should be seamless and uplifting, allowing you to be confident in your selection. Moreover, it should be priced fairly, showcasing clear value for money, exquisite craft, durability, and a universal appeal to children and their adults alike. All this and more is of course available on the Eeny Meeny retail website. Eeny Meeny has been recognised as the Best Online Kids Toys & Accessories Retailer 2023 – UK in the Perfect Gift Awards. Congratulations to this caring and conscious brand with its vibrant personal and professional ethos of pure unadulterated joy. Company: Eeny Meeny Web Address: eenymeeny.com Contact Name: Clothilde Gasser
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