26 | LUXlife Magazine Best Newborn Gifting Brand 2023 – UK Isla & Fraser is a creator of exceptionally soft, genderless newborn baby knitwear with all products made from 100% GOTS certified organic cotton. Based in the U.K., the husband-and-wife team, Simon and Rebecca, place family values at the heart of their operation to produce natural, breathable knitwear that strives to leave behind a better world for our children. Named after the couple’s twin children, Isla & Fraser has established itself as a leader in the organic baby clothing market that parents can trust. Winner of fifteen industry awards, all tried and tested by real families, the business sees customers returning time and time again for its carefully created evergreen product range. With over a decade of experience in knitwear manufacturing, Rebecca understands the necessity for quality craftmanship and longevity in every item. Isla & Fraser was born out of the couple’s need for genderless clothing options for their baby’s sensitive skin. They set about creating a product that combined functionality, softness, and style. After a lengthy process of wash testing, endless finessing, and certified independent testing, the company was ready to share its signature baby blankets with the world. What followed was innumerable requests for more of its conscious creations. Applying the business’s core values of quality and safety, Isla & Fraser expanded its range into baby clothing, comforters, and ‘big knits’ (larger versions for older children and adults). Each product begins as a concept handsketched and lovingly designed by Rebecca. The originally small husband-and-wife team have now outsourced the business’s fulfilment with a dedicated team that provide exceptional customer service for its clientele. This support allows the owners to focus on innovating the brand, growing their web presence, and expanding the range of quality products on offer. Rebecca comments on recent developments, “We have a great deal of very loyal customers, so we are in the process of implementing a rewards programme to thank them. We are always looking for new ways to improve on our current offering. Our gift boxes were very popular, but we saw room for improvement, so we overhauled them. It was a lengthy and costly process, but our gift box sales have doubled as a result. We believe there is always room for improvement, no matter how good your bestsellers are!” The business’s love of design even extends to its striking gift boxes and wrapping, adding an extra, personalised touch to gifts. Every element is thoughtfully conceived to make its recipient feel special. Isla & Fraser’s organic baby knitwear is created to be treasured, commemorating a precious time for parents that they will cherish for a lifetime. This beautiful, functional knitwear is designed to be passed down for generations. Isla & Fraser remains committed to being a 100% organic brand and plants a tree for every order placed. With the business set to launch some exciting new products in the near future, there will be plenty for Isla & Fraser and its loyal customers to look forward in the years to come. Company: Isla & Fraser Web Address: https://www.islaandfraser.com/
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