14 | LUXlife Magazine Best Online Kids Gifts eTailer 2024 – UK Searching for the perfect gift is an art, it comes naturally to some and takes a bit of work for others, but whether you have the knack or not, Eeny Meeny is proud to put in the work for you. For the modern shopper seeking thoughtful, sustainable kids’ gifts, it’s bound to bring the search to an end. Eeny Meeny is an online marketplace which prides itself on curating a thoughtful selection of gifts, organised by type to help shoppers navigate their gift buying experience with ease. With a tremendous range of sustainable, handmade, and locally crafted toys, it’s not just an easy shopping experience to navigate, but it’s packed with choices that will delight children from ages zero to seven which all do their part to save the planet. It’s striving to become the go-to online marketplace for sustainable children’s gifts and making no compromises in getting there. “When I select brands for Eeny Meeny, it is paramount for me to ensure that I work only with companies that produce ethically (family businesses that work directly and transparently with local communities and leverage local craftsmanship). It is challenging to be perfect at this while staying competitive in a very tough and crowded market, but it is the goal.” The site brings together brands which champion the sustainable and educational while remaining distinctly gender neutral. Its range of STEM toys, for instance, reflects a surge in their popularity over the years. Eeny Meeny is full of inspirational choices like magnetic tile sets, observational games, and puzzles. For children with a budding artistic side, those of all ages will love its stock of activity and colouring books, modelling clay, and all things arts and crafts. These options aren’t targeted by gender but are instead almost all suitable children’s gift ideas for little ones across the full spectrum of expression. But just how do you find the perfect gift for your child? Founder Clothilde Gasser’s advice is to of course pay attention to their preferences but to not necessarily restrict yourself by age range. She suggests considering a toy which may be geared towards older children to encourage learning through play and gifting them something they can grow into. She also suggests starting a series, such as their Minikane dolls or Connetix magnetic tile sets. This tees you up nicely for future gifts, as you can simply expand the collection with the knowledge that it will be a guaranteed success. “Central to my vision is the desire to help people focus less on material possessions and more on the moments they share with their loved ones. I want to encourage reasonable consumption, promoting toys that are built to last and grow with children.” As the company grows, it aims to grow its UK presence and explore international expansion, also intending to open a physical concept store in partnership with children’s art clubs, yoga classes, and other activity groups. It is committed to minimising its environmental impact, focusing on UK and European brands which currently make up 70% of its offering. For products sourced from Asia, Eeny Meeny’s selection process emphasises ethical production and brands which support local communities and, in Clothilde’s words, “showcase the region’s craftsmanship.” The business is actively seeking third-party partners to help fuel this growth in those who share its vision for promoting eco-friendly kids’ gifts. Another key element of Eeny Meeny’s vision for a sustainable future is influencing people to donate to children’s charities instead of discarding or reselling items. Clothilde believes this could be a tremendous sustainability effort with the right engagement, and she is keen to raise awareness of upcycling, its benefits, and its benefit for children in need. Eeny Meeny isn’t solely about selling sustainable toys; it’s committed to supporting families to enrich their children’s lives. "Our commitment extends beyond retail. From day one, we've donated 1% of our sales to Little Village, a charity supporting children in need in London. In just two years, this has amounted to several thousand pounds, contributing our own way to make difference in our community.” An Eeeny Meeny gift is the perfect idea, not only because of the well-selected range of thoughtful products, but because it’s the online toy retailer making a real difference. For the discerning shopper, it offers the thoughtful, ecofriendly choice. Simply put, Eeny Meeny is a step towards a greater good in the kids’ toy market, which is why we at LUXlife are proud to include it in our Perfect Gift Awards selection for 2024. Contact: Clothilde Gasser Company: Eeny Meeny Web Address: www.eenymeeny.com Email: [email protected]
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