21 | LUXlife Magazine Best Ethical Fine Jewellery eTailer – South Asia Jewellery is brought by individuals for many varied reasons, as it is more than a simple accessory. Choosing the right jewellery is key in expressing your personal style and standing out amongst the crowd. Diamondrensu is a fine jewellery brand specialising in distinguished pieces of jewellery perfect for any special occasion. Following the company’s recent title in the Perfect Gift Awards 2024, we speak with Founder Ankit Nadoda. Based in Surat, Gujarat, Diamondrensu is a premier brand known for creating exquisite pieces, using lab-grown diamonds and moissanite set in solid silver, gold, and platinum. With a commitment to maintaining a high standard of quality, Diamondrensu offers its clients a seamless and personalised experience by delivering tailor-made pieces directly into their hands. The lab-grown diamond industry is on a significant growth trajectory, as awareness and acceptance of the material is steadily increasing. As more consumers recognise the value, sustainability, and ethical advantages of lab-grown diamonds, Diamondrensu predicts substantial market growth. What truly sets Diamondrensu apart in this competitive industry is its ability to offer custom engagement rings meticulously created from start to finish under one roof. From cutting and polishing the diamonds, to designing and crafting the jewellery, Diamondrensu undertakes the entire process. This ensures consistency and adds a level of personalisation to the process. Diamondrensu was founded by Ankit Nadoda, hailed as a luminary in the world of fine jewellery. Ankit came from humble beginnings, as a diamond cutting and polishing employee for a jewellery company. This experience within the industry gave Ankit a taste of jewellery design, honing his skills and sparking a passion for the craft. In 2017, he followed his vision and established Diamondrensu. “Personally, my favourite part of creating our products is the design process,” Ankit tells us. “I take great joy in sketching and designing each piece of jewellery myself. It’s incredibly fulfilling to bring these beautiful rings and other pieces to life, knowing that they will be cherished by our customers.” Since its establishment, Diamondrensu has remained steadfast in upholding its core values. The company prioritises being ethical, responsible, and ensuring on-time delivery to its customers, whilst maintaining the high quality for which it is renowned. It views these priorities as the foundation of the business, allowing them to guide every decision it makes. The efficacy of this approach is evident in Diamondrensu’s remarkable customer return ratio of 30%, in addition to more than 13,000 glowing reviews of its products. These figures attest to Diamondrensu’s commitment to preserving its core values, in turn achieving its mission of delivering exceptional jewellery alongside a seamless customer experience. “I purchased an absolutely beautiful ring,” says Adam, “perfectly made from the highest quality materials. It rivals designer domestic jewellery, exactly as advertised. The seller was responsive and helpful. A really excellent experience all around!” “I’m absolutely in love with this piece!” reports Suzanne. “It’s just breathtakingly beautiful. The process was fast, and I was kept informed every step of the way. The ring is stunning all the way around the band and base, very well executed. I will definitely be telling friends and family about Diamondrensu, as well as ordering more pieces in the future.” “This is my third piece,” writes Annemarie. “Ankit has made it for me, and it is just as stunning as my first piece! You can’t beat his cut, quality, and close attention to detail. He is so talented, and each piece is a true work of art. I have received so many compliments on my rings. Trust me when I say Ankit does not disappoint; he is my go-to jeweller.” For seven years, Diamondrensu has been carefully crafting the perfect gift for clients around the globe. Ankit tells us that gifting is about understanding what will bring joy and symbolise meaningful moments in someone’s life. The company’s custom-designed, labgrown diamond and moissanite jewellery perfectly embodies this philosophy, with each piece crafted with meticulous attention to detail. “To me, the ‘Perfect Gift’ is one that captures the essence of love, thoughtfulness, and personal connection,” says Ankit. “It’s not just about the material value, but the emotion and the meaning behind it. The perfect gift tells a story and creates a lasting memory, resonating with the recipient’s personality and the unique bond between giver and receiver. Our jewellery serves not just as beautiful adornments, but as heartfelt tokens that celebrate love, milestones, and cherished relationships.” Contact Details Contact: Ankit Nadoda Company: Diamondrensu Web Address: www.diamondrensu.com
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