22 | LUXlife Magazine Best Emerging Natural Fragrance Brand 2024 – UK A fragrance can evoke all sorts of positive feelings. The perfect scent can be the finishing touch which gives a room just the right atmosphere or complements a person’s style. With the debut of Polly Dryden’s line of scented products, finding that ideal fragrance has become a much simpler task. The company’s collections offer affordable yet luxurious, and highly giftable, scented goods to suit even the refined palate. Polly Dryden has entered the fragrance market with a fine selection of natural scents. From candles and reed diffusers to body butters and perfumes, each scent from the three signature collections, Botanical, Floral, and Midnight, is a luxurious sensory experience. These vegan-friendly, organic, cruelty-free products are made with locally sourced ingredients where possible and are handmade in Staffordshire, UK with care. Since its soft launch in May of 2023, the company has gone on to earn spots at many high-profile events, such as Royal Horticultural Society events and the Goodwood Revival. It’s also an exciting time for Polly Dryden as the company has set up a series of UK-wide pop-up events in John Lewis stores across the country. “We offer a range of bespoke perfumes, each individually designed and created by Polly Dryden with the support of a leading international fragrance house. All fragrances are essential oil based and are inspired by the floral and botanical elements of nature. We also offer a range of natural and organic facial skincare and body care collections and exciting collection of natural wax candles.” The Polly Dryden offering emphasises an exciting blend of quality and choice, including 22 bespoke fragrances across its collections to suit a huge range of styles. The sheer versatility makes Polly Dryden fragrances exceptionally giftable and perfect to match any recipient’s vibe, taste, age-range, and style. Product bundles of matching scents are available for those who have identified their preferred fragrance, which makes an excellent gift for fans of natural scented products, especially those who are conscious of companies’ social responsibility. With a focus on vintage packaging and distinct colour profiles for every scent, they each convey a unique sense of personality. “Polly Dryden is passionate about creating uplifting fragrances that make you feel good about yourself and good about the planet. The high natural and essential oil content in our fragrances sets them apart from most commercial brands. We embrace traditional values built on a foundation of clean beauty, honest principles, and exceptional quality.” Despite the luxury feel of its products, the company is conscious of consumers’ needs, none more so than affordability. The goal at Polly Dryden is to marry quality and luxury with reasonable prices, bringing these natureinspired aromas to the public accessibly. The company’s efforts to bring a truly natural, sustainable products affordably place it as a frontrunner among fragrance manufacturers. The Polly Dryden promise is a range of enticing scents and responsibly made products, a premium selection without premium price points. Gifting one of the company’s body butters, perfumes, candles, reed diffusers, or other outstanding natural products is a sure way to please those who shop for even the most prominent fragrance brands. Polly Dryden’s outstanding range has comfortably earnt its spot as LUXlife’s choice for Best Emerging Natural Fragrance Brand 2024 for the UK. Contact Details Contact: Rebecca Cooper Company: Polly Dryden Web Address: www.pollydryden.co.uk
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