10 | LUXlife Magazine ithin the niche of executive menswear, one-man operation London York Executive Attire stands out for the sense of confidence it instils within men (and a few ladies) looking to connote strength and a handsome, masculine appeal. In a world where the concept of ‘masculinity’ has become a great many things – some of them highly toxic – the company’s emphasis on helping to create stylish, confident men of substance, men that give back to the world around them and help others, is something refreshing and certainly worth championing. As for how London York does this, it proudly contributes time, funding, and its merchandise to both the Agency Collective (formerly Career Gear) in New York and Suited & Booted in London. Both of these organisations help disadvantaged men by providing them with free professional and business attire to aid in their quest to find meaningful employment. This sets the tone for the kind of brand that London York is and outlines a mission that is about much more than just appearances – but about improving lives one outfit at a time. Dressing well is the first step towards a man walking taller and having people interact with him more positively. Recent decades have seen a decline in people wearing suits, and scarce are the days when men would dress to the nines to go out to work or for a meal at their favourite restaurant. Looking to change this and help people to feel better about themselves – something that is becoming increasingly important given the rise in people suffering with ill mental health – London York is redefining what it means to be powerful. M敮獷敡r⁒楳楮朠却慲′〲5 London York Executive Attire is, as its name suggests, all about empowering men to look and feel their sharpest by kitting them out with executive wardrobe essentials. Drawing inspiration from the well-dressed men in two cities that have long been at the centre of stylistic trends – London and New York – what London York offers is the chance for men to become unapologetically bold, polished, and strong through the way they dress. We spoke with Tim Stout, the man behind the brand, to find out more. Tim accommodates for the full executive look through London York, but he describes the ‘bread and butter’ of his brand as the being the signature collection of 100% silk Executive Knot Ties he designs and sells. Focusing on ties at a time when fewer and fewer men are wearing them may seem like a questionable strategy, but Tim has discovered that those who continue to do so are finding it increasingly difficult to get exactly what they are looking for. That is, until they come across London York’s striking selections of regular and XL ties. What really sets London York’s Executive Knot Ties apart is that they are designed and cut specifically to make a more substantial knot. Not only does this make the wearer immediately look more powerful and elegant, but it also helps the tie to stay in place – solving a common issue men experience with cheaper, thinner ties. Tim explained: “The key is that we taper more gradually than typical ties and therefore have more width at the crucial point on the tie where the knot is made. It’s a difference men love and comment to me about all the time.” 鍎漠潴桥r 瑩敳敥氠物杨On祭潲攡 EΨƅğÝΨŎÿ¾ŎΨ¾ĘĘΨEΨŨ¾ğŎΨŎfΨ Alongside its signature ties, London York also offers a selection of cufflinks – including a polished stainless-steel pairs and a 24k goldplated stainless-steel sets – as well as a collection of 100% silk handkerchiefs complete with hand-rolled edges. Outside of accessories, London York sells a range of made-to-measure cotton shirts (complete with double-button collars, French cuffs, and mother-of-pearl buttons) and is also taking inquires for bespoke executive suits and formal wear, both of which are set for release later this year. This reflects the impressive growth London York has experienced in just a few short years, with it today having clients on every continent except Antarctica. Tim continues to serve as everything from the business owner and product designer to the IT department, customer service department, and the entire mailroom. His dedication is certainly picked up on by customers, who return time and again to the brand’s website, whether to buy the perfect gift for a loved one, or to purchase something special to treat themselves. In closing, Tim explained: “London York Executive Attire may be a tiny little brand in the big world of menswear, but it’s sustainable and growing. We may be niche but, like I said, when clients find us they LOVE us and come back over and over.” Contact: Tim Stout Company: London York Executive Attire Web Address: https://www.london-york.com W AIM-May25103
RkJQdWJsaXNoZXIy MTUyMDQwMA==