Travel & Tourism Awards 2020

www.lux-review.com Page 81 LUX Travel and Tourism Awards 2020 The Mountain Walker is a two-fold company, focusing firstly on the creation of media in the form of books, online content and assets for businesses and secondly on providing travel services for the discerning traveller wanting to make the most out of their exploration of the gorgeous prospect that the Himalayas propose. When it comes to media, the reason that The Mountain Walker is so highly regarded is very simple. Conventional travel is about going from one place to another, but content shared by the team at The Mountain Walker places an enormous emphasis on the human perspective. Exploring the places and the people, and the effect that both have, they share a little of what it means to be human. The company does this through the books that it publishes, the blogs they write and the videos they create. The format inspires a connection between the writer and reader. To this end, it is not surprising that every product and each traveller is treated with personal attention. Both aspects of the business are tied together with consummate care. The diligently documented experiences of finding and visiting stunning destinations no matter what the season are later used to craft authentic travel experiences for visitors. Of course, that is not the only media work that The Mountain Walker undertake. Intrinsic to the success of the company is the work that it has undertaken for corporations and businesses that want and need Content Assets. This has currently reached the impressive mark of over 10,000 images and 75 hours of high-quality video. Travel isn’t just done through visiting a place, it can be done through sharing experiences. Through social and traditional media, it is not only possible to build relationships with the content creator, but to feel as though you are there with them. Mountain Walker Private Limited (The Mountain Walker) excels at this, exploring the mysteries of the Himalayas and thereby sharing something a little different. We took a closer look to find out more. Mountain Walker Private Limited Most Trusted Travel Media Brand - Indian Himalayas Those who turn to The Mountain Walker are usually looking for a tailored trip or group experience with a focus on lifestyle travel, eco- tourism and activity-based itineraries. Trips take place the whole year round, running through all seasons although the team specialises in autumn and winter travel, treks along lesser- known paths and road trips. With people more likely to undertake their own research, the personal approach has an appeal over standard travel firms and agencies. The Mountain Walker is committed to local teams delivering its services as well as creating all its products in-house. There are only five full-time staff, with six staff on-call, with a partner network of 11 service providers completing the business, providing services across Himachal Pradesh, Uttarakhand, and Sikkim. Providing their own guide services means that The Mountain Walker can maintain international standards as well as the uniquely local experience. This unique combination comes when 80% of the team come from the Himalayan states and 100% of services are delivered by grass-roots teams. The aim for the team at The Mountain Walker has never been to just provide a media service, but to act as an enabler for the tourism industry to continue expanding. Understandably a rise in interest towards Sustainable Tourism is very much in keeping with the ethos of The Mountain Walker, and the team are beginning to envision collaborative projects that encourage cross-cultural learning such as permaculture, the construction of eco-friendly houses and educational programs in rural schools. For those wanting something a little more personal, it’s possible to discover the world of The Mountain Walker before going in person. Creating media that is genuine, authentic and honest is the reason that people trust it, and the reason that it has proven to be such a success. Company: Mountain Walker Private Limited Contact: Abhishek Kaushal Email: [email protected] Website: www.themountainwalker.com