Page 8 www.lux-review.com LUX 2022 Travel & Tourism Awards Established in 2004 as an innovative marketing agency thriving in national and international markets, Mertel brings a creative fire to even the most straightforward projects. Located in Bratislava, Vienna, Belehrad, Prague and Dubai the agency aims to make its clients events special by utilising its core values in all that it does. Mertel is built on a foundation of dynamic creativity that sets it apart from its competitors and has done for nearly 20 years. For the agency, the most prominent aspect of becoming successful and standing out amongst others is how it produces and showcases its innovative ideas and treats its clients. Together, a satisfied client ensures excellent marketing on the agency – a circle of trust and reputation that enlightens potential customers and engages them with Mertel’s offerings. The agency heavily relies on innovation and creativity, as the industry itself is competitive by nature. Thus, teamwork and cooperation are necessary for the agency to provide successful results to its client’s final product. Mertel drives its employees to think outside the box and flourishes as creative individuals; however, a strong emphasis on collaboration pushes Mertel into an unmatched sector within the industry. Employee connectivity is the essence of the agency – with one spark alighting Mertel with a blazing fire of innovation. “At Mertel, we may have small offices, but when we work together, we create one big agency, mostly thanks to our own internal system called Orchestra. All of the offices are using Founded nearly two decades ago, Mertel is a live and experiential marketing agency with a significant application in advertising. Recognised as the Most Innovative Global Event Production Agency, Mertel focuses on 360° creative events production, merchandising, conferences, sales promotions, hybrid solutions and more. Mertel has led the industry with an original flair for innovation, ready for any challenge. Dec21657 Mertel Most Innovative Global Event Production Agency 2022 Orchestra; therefore, we all have the same process where we can teach and inspire each other at the same time,” states Veronika Hanecakova, Mertel’s Junior Project Manager. Mertel offers pure innovation, unconfined by conventional creativity methods and thriving on the integrated ideas provided by its employees. An example of their collaborative innovation is its internal system, Orchestra, explicitly designed for the agency to be utilised on its projects. Fortunately for Mertel, the agency persevered throughout the Covid-19 pandemic by shifting everything digitally, which allowed the company to remain relevant and active in the eyes of its clients and the world. “We organised either hybrid or fully online projects, like an online festival that consisted of multiple concerts throughout the year and brought happiness into the homes of the people. In doing so, we supported local artists all while winning multiple awards for our solutions,” states Veronika. In addition to transforming into a digitalised platform, Mertel prepared for the immense competition to be the organiser of the Slovak Pavilion in Expo 2020 Dubai. With great triumph, Mertel succeeded due to its engaging and innovative efforts. With the aim to deliver an unforgettable Slovakia experience to Expo 2020 Dubai, Mertel was faced with several challenges. Still, with great care and dedication, the agency was able to bring an incredible outcome that is being recognised internationally, bringing rapid attention and success. “Putting 150% of effort into everything we do is what we are known for. We will go the extra mile and keep up to date with the latest trends in the Live & Experiential marketing industry, which has led our agency to grow into a franchising network of local European offices,” boast Veronika. Mertel’s network continues to flourish as the agency has kept steadily on track during some of the most challenging times for business. With dedication, persistence and pocket full of passion, the agency has remained noticed in the eyes of the world due to the addition of its NYX award for social events and live streaming, three Global Eventex awards, two Muse awards and 2022’s Travel and Tourism award for Most Innovative Global Event Production Agency. Currently, Mertel is preparing several projects, one of which is the development of a merchandising brand network that the agency would like to extend within the company. Moreover, Mertel is progressing with its internal system, Orchestra, to support the aforementioned project and provide a possibility of expanding its portfolio. New and innovative creations are coming from Mertel, and 2022 is ready for all its glory. Company Name: Mertel Contact Name: Veronika Hanecakova Web Address: https://mertel.agency/sk/en/
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