Travel and Tourism Awards 2025 | 17 Exploring a bustling theme park with young children in tow can be a challenge. The busy atmosphere, endless queues, and managing the needs of little ones often leads to frustration rather than enjoyment, making it hard for families to truly relax and cherish their time together. Theme Park Nannies is a pioneering business offering a unique service for families visiting theme parks or resorts, providing professionally trained and vetted nannies to assist with childcare during such excursions. We spoke to Alison FitzGibbon, CEO of Theme Park Nannies, to learn more. Most Innovative Vacation Support Provider 2025 – USA This gives them a complete, in-depth understanding of how to care for the children of families visiting the area. Alongside this, they are all local residents who serve as a travel guide throughout the experience, whether joining the trip for the minimum booking of three hours or for several days. Each plan is expertly tailored to meet the varying sizes, ages, budgets, and unique family dynamics of each client. Theme Park Nannies recognises that its Nannies are instrumental to its success and treats them as such. To provide fair representation, the business takes a very unique brokerage approach to its talent management. When training the Nannies, Alison ensures that they do not sell themselves short and instructs them to set their own rates for what they wish to earn per hour, before matching them with the appropriate families. This is a completely contradictory process to other nanny agencies in the market, who often opt for flat rates. This high level of care afforded to its Nannies means that Theme Park Nannies boasts an impressive team of motivated professionals working towards the collective goal of delivering exceptional services. This ensures consistent client satisfaction and high retention rates within the team, two very impressive qualities to possess in such a saturated environment as the childcare industry. “When we first started as the new kids on the block, the field was wide open for the taking,” Alison recalled. “Nobody had ever heard of this concept before – of taking a babysitter with you to Disney World so the parents can ride Space Mountain while the nanny is on Buzz Lightyear’s Space Ranger Spin. I still have people asking me all the time about the business and they love the idea. The challenge has been that people love the idea so much that they have taken it and sold it as their own. But imitation is the best compliment, I suppose!” Moving forward, Alison told us that Theme Park Nannies plans to continue dominating the luxury travel childcare industry through its superior services and steadfast commitment to client-centricity. It is exactly this forward-thinking approach that has enabled Theme Park Nannies to emerge as a leader in the market and establish itself as the Most Innovative Vacation Support Provider 2025 – USA. As for Alison? She shared: “There is the saying that if you enjoy what you do, then you will never work a day in your life. For 2025, I am looking forward to spending more time outside in the beautiful Florida sunshine, having fun with the children.” Contact: Alison FitzGibbon Company: Theme Park Nannies, LLC Web Address: www.parknannies.com n its eighth year of operation, Theme Park Nannies is a leading business that has created a niche travel childcare industry in Orlando, Florida, centred upon providing exceptional care in the number one travel destination of the world. Leveraging a myriad of professional industry backgrounds, the team have brought a consumerfirst approach to the luxury travel childcare market and have set new standards of care throughout the wider sector. Catering to families visiting amusement parks or hotel resorts, Theme Park Nannies provides the childcare capacities for parents to execute their plans. The business partners with parents to ensure their vacation is memorable, seamless, and fun for all, whether spending all day touring attractions or relaxing by the hotel pool. All Nannies are professionally vetted and receive proprietary Theme Park Nannies training on providing mobile childcare services in theme park and resort settings. Alongside its unique service offering, what truly makes Theme Park Nannies shine is its human-centred approach – rooted in family values, fostering community, and touching lives through every connection it makes. “Theme Park Nannies has been since the first day a project for our entire family,” said Alison. “I have learned so much about business, marketing, and employment throughout these last eight years. We have had a lot of people come through our business through the years whether college students, mothers looking for occasional parttime work, or grandmothers who miss holding babies, and everyone is special to us.” Many of the business’s Nannies are mothers with years of prior experience working as nannies, preschool teachers, and household managers. I
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