Travel and Tourism Awards 2025

30 | LUXlife Magazine What distinguishes TravelFun. Biz’s training is its innovative, practical approach. The Group Leader Success Formula provides agents with handson experience in leading group travel, unlocking lucrative opportunities in this growing sector. The agency further encourages specialisation in niche markets, such as destination-specific river cruises and adventure travel, enabling agents to quickly gain expertise and credibility. The groundbreaking AI Tools for Travel Agents Training Programme introduces agents to cutting-edge artificial intelligence tools designed to automate tasks, increase productivity, and enhance client interactions, allowing agents more time to deliver outstanding, personalised service. Joel confidently states that 2025 will mark a significant period of technological growth and innovation for TravelFun.Biz. The company aims to redefine luxury travel, leveraging AI technology to craft bespoke itineraries precisely tailored to clients' preferences, informed by datadriven insights from traveller trends and client feedback. This proactive approach ensures highly personalised experiences that consistently exceed expectations. Moreover, TravelFun.Biz plans to utilise AI-driven marketing strategies, creating targeted campaigns that resonate deeply with clients' specific interests, making every interaction meaningful and engaging. Their training programme will expand to include the innovative "agency of one" concept, empowering travel advisors to leverage customised AI Agents as virtual assistants for routine tasks, including itinerary planning and lead management. This strategic use of technology allows advisors to scale their businesses effectively while maintaining their hallmark personalised, human-focused service. Joel concludes enthusiastically, "2025 will be a year of bold advancements for us, combining technology, creativity, and an unwavering commitment to human experiences to deliver unmatched value to our clients and travel advisors alike." Contact: Joel Frenette Company: TravelFun.Biz Web Address: https://travelfunbiz.com/ n 2019, visionary husband-and-wife duo Shelby and Joel Frenette combined their extensive expertise to launch TravelFun.Biz. Shelby's impressive travel industry credentials include hosting over 500 cruises and organising countless solo adventures for single travellers globally. Before founding TravelFun.Biz, she spent eight enriching years as a Cruise Director with Princess Cruises. Shelby is also widely recognised for her expertise in social media marketing, an asset she seamlessly integrates into her travel advisor training programmes. Joel complements this with over 32 years of diverse experience in hospitality and IT. Throughout his career, Joel has successfully managed projects involving infrastructure improvements, data centre modernisation, cybersecurity, compliance, web design, digital marketing, and app development. Recently, his focus has expanded to advanced technologies such as cloud solutions, Salesforce CRM, and sophisticated call centre systems. Joel's unique ability to align technology seamlessly with business strategy ensures each initiative he leads delivers measurable, impactful results. “As CTO of TravelFun.Biz, I’m spearheading industry-specific innovations designed to significantly benefit travel agents and the broader travel community,” Joel explains. “By incorporating advanced AI tools, we enhance operational efficiency while empowering travel agents to deliver personalised, human-centred experiences at scale. These innovations are reshaping how the travel industry utilises technology, allowing agents and clients alike to benefit fully from technological advancements.” Together, Shelby and Joel position TravelFun.Biz at the forefront of innovation and creativity, setting new standards for travel agents and clients worldwide. As a host agency, TravelFun.Biz specialises in curating premium group travel experiences for singles and solos, with enjoyment at the core of each journey. Whether it’s a luxurious European river cruise or an adventurous Alaskan wilderness trip, TravelFun.Biz crafts bespoke packages designed for connection, adventure, and unforgettable memories. A cornerstone of TravelFun.Biz's success is its award-winning travel agent training programme, addressing the primary challenges agents face: generating leads and securing sales. Their Social Media Marketing for Travel Agents training offers proven strategies for attracting qualified clients interested in luxury travel. Meanwhile, the Sales Training for Travel Agents programme enhances agent confidence through practical techniques, role-playing, and sales scripting, boosting both performance and results. Leading Travel Agency AI Training Specialists 2025 TravelFun.Biz is an innovative company with a dual focus: it serves as a host agency specialising in luxury travel, alongside leading the industry in travel agent training. On a mission to enhance the human experience through the shared joy of travel, TravelFun.Biz delivers unparalleled services to travellers whilst equipping travel agents with the necessary tools to thrive in the competitive travel industry. We find out more below from Joel Frenette, Chief Technology Officer at TravelFun.Biz. I

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