Winter 2020

14 Back to Basics When Belinda Jane Keehn, or BJ, began her eco-ethical line of versatile garments for yoga, gym, sleep and more, she had a very clear vision of how she would transform the standards of women’s loungewear. Gone were the irritating buttons, bulky waistbands, sweaty synthetic fabrics, to be replaced by slimline pockets and premium quality organic cotton that was comfortable, breathable and sustainable. Now expanding into menswear and accessories, this Australian brand is continuing to inspire confidence in its wearers, even when relaxing in the comfort of their own homes. BJ’s PJs is an Australian eco-ethical brand of pyjamas and loungewear that are stylish enough to be worn almost anywhere. From lounging at home to sleepovers with friends, yoga and gym classes to long-haul flights, BJ’s selection of versatile, premium quality garments ensures comfort and confidence wherever they are worn. Free from unnecessary buttons, bows, zips, collars, cuffs bulky waistbands and sweaty, plastic fabrics, BJ’s PJs are sleep and loungewear in their simplest, most comfortable form. Made from organic, breathable cotton that has four-way stretch to accommodate all shapes and sizes, making them particularly ideal as maternity wear, BJ’s PJs only add slimline pockets and wire-free breast support, that simultaneously offers discretion, support and comfort. The flattering designs have a relaxed fit where needed, offering less cling whilst highlighting the wearer’s best assets. Just because you are lounging at home does not mean you don’t deserve to feel sexy! The natural, clean fabrics that are used by BJ’s which are free from harmful chemicals, dyes or toxins not only reduce irritability for wearers with skin sensitivities, but also contribute to BJ’s commitment to eco- ethical and sustainable fashion that is delivered with reliable, transparent and customer-centric service. As the horrifying effects of fast fashion become increasingly clear for both the environment and the wellbeing of factory workers across the world, BJ is one of the forces for good, promoting and contributing to the growing movement of slow fashion. BJ says, “I believe it has given us an opportunity to focus on looking good and feeling good whilst doing good - you can still look good with our Sep20994 flattering stylish designs and wire-free breast support, you can feel good in the amazing premium organic fabrics, whilst doing good for the planet with eco-ethical sustainable manufacturing.” As people swap their suits and night out looks for lounge and comfort wear owing to the global pandemic and ensuing lockdowns that have seen a rise in working from home and nights in, BJ has witnessed the growing popularity of her brand. Her versatile and user-friendly website combined with fast delivery has made BJ’s a popular choice for those looking forward to a few more months indoors and as such, BJ is broadening her offering. Having recently launched a successful menswear range that proves men are just as keen on feeling comfortable and confident in their loungewear, BJ is now looking to expand her womenswear range. Beginning with a long-sleeved dress that will form part of the winter range, BJ’s will also soon have a range of accessories to finish off fashionable loungewear looks. As BJ’s continues to expand and develop its range whilst beginning to scout new talent to help BJ on her mission to empower women and create clean, comfortable clothing, we are able to look forward to a long, promising future of BJ’s PJs, as it works towards a long, sustainable future for us all. Contact: Belinda Jane Keehn Company: BJ’s PJ’s Web Address: www.bjspjs.com.au