Winter 2021

15 Oct21045 Best Luxury Hospitality Conference Speaker (Europe) Delporte Hospitality’s founder, Laurent Delporte, columnist and speaker, is an expert strategist in the hotel industry. A visionary, he brings a new perspective on the hotel industry at the service of decision-makers in the sector, whether for the benefit of developing new projects or the enrichment of strategic vision. Laurent Delporte of Delporte Hospitality works with owners and developers to collectively envision the best and most successful use for their property and strategize to realize the vision. Thanks to his hands- on hotel experience, deepened further by marketing expertise acquired in the context of the luxury repositioning of the Sofitel brand, Laurent Delporte knows all the ins and outs of hotels. Having adopted a view that is at once operational, strategic, visionary, and pragmatic, Laurent Delporte uses his many experiences to analyze the reactions in the place of a client to decode their expectations, anticipate their needs, and thus designate the services and products that deliver the most impact. Laurent regularly organizes and presents conferences and workshops around different themes. Due to his experience, he knows how to approach the subjects of his conferences with pragmatism. He illustrates his opinions with his personal experience to render his suggestions at once concrete and interactive. Laurent is regularly invited on subjects relating to Hotels 360° and the French art of welcoming applied to luxury hotels. In addition to conferences, he also offers workshops to allow management teams to reflect on specific subjects and motivate them around a collaborative project. Delporte hospitality has a broad scope of missions: which include rehabilitation, renovations to the creation of new hotels. Laurent works essentially with the design and development teams to ensure the functional and aesthetic needs of guests, staff, and owners. It is at the planning stage one should integrate and implemented ideas during all design and construction/renovation phases. However, he maintains the luxury and upscale hotel industry has been running into superficiality for twenty years, forgetting its primary objective: to create places where guests must be able to sleep, rest, eat, and maintain their vitality. As a result, many investors today are proud of the renovation or opening of their hotel because they have chosen an architect among those who have made the most prominent, most beautiful, magnificent, and prestigious hotels. “The luxury hotel industry must reposition itself and reflect on a quest for meaning because their clients are questioning their mode of consumption, and some will start to desert these luxury establishment to stay in more discreet addresses. Therefore, the hotel industry must take advantage of this period to question itself and restore meaning to its service,” states Laurent. Thus, it requires a reorganization of its services, upgrading service professions, ecological awareness and common sense, and a new humanist economic model. Laurent explains, “Gone are the days of hearing ‘change everything without changing anything’ Now is the time for repositioning and action.” The luxury hotel industry must become a new global benchmark for sustainable and innovative business and leisure tourism. It is important to find a balance between the preservation of ecosystems and economic realities. This is far from obvious, and the challenge is to recreate the link. This unprecedented period is the time for hoteliers and their investors to reorganize the entire operation of the hotel, and methods reorganization must relate to the management of the teams, the process of the hotel and significant investments in the context of future renovations or constructions. “In short, the hotel industry must reinvent itself and create a new economic model,” states Laurent. Company Name: DELPORTE Hospitality Contact Name: Laurent DELPORTE Web Address: www.laurentdelporte.com Contact Email: [email protected]