6 | LUXlife Magazine ritish-based, Monark Global is a privately held company that was founded in 2006 by CEO Len Gullan. The company's primary focus is eCommerce, with a specialization in acquiring and developing online brands to transform them into market leaders, both in the UK and internationally. Ultimately, Monark Global strives to grow niche brands by focusing on delivering sustainable, customer-conscious products aimed at clearly defined niche consumer segments. Mr. Len Gullan is a 40-year old veteran of the mail-order catalogue space, having founded and developed a mail order operation with strong customer communities in diverse countries. Such countries include the UK, France, South Africa, Canada, Australia, New Zealand, and Japan. However, as online shopping has burgeoned, Len has shifted from mail order to digital commerce with the establishment of Monark Global Limited. Until 2024, Monark Global has primarily focused on the UK market although, like any online shop, its brands receive and fulfil orders from many countries around the world. “Next year,” Mr. Gullan tells us, “the company will broaden its focus by actively marketing into other key international communities including North America, Europe, the Middle East, and Japan.” Through this strategy, Mr. Gullan expects Monark Global to enjoy exponential growth. The company uses traditional online marketing channels and customary strategies to build its brands, including social media, influencers, and affiliates. “However,” says Mr. Gullan, “the Monark Global team prides itself on ‘thinking outside the box’ by finding marketing strategies and opportunities for each brand that are innovative and unique. It is this, more than anything else, that powers Monark Global’s brands towards market dominating positions.” Since its inception, Monark Global has established a reputation for exceptional brand empowerment. Over the years, the company’s key ventures have included: Tru-Diamonds™ Internationally, Tru-Diamonds™ is the leading brand of sustainable, laboratory grown simulated diamond jewellery. Introduced in 2006, the brand was developed in anticipation of today’s burgeoning demand for an earth friendly and authentic alternative to environmentally damaging mined diamonds. “Unlike so called “laboratory grown diamonds, Tru-Diamonds™ gems are created using a sustainable low-impact heat process that leaves no Monark Global: Enhancing eCommerce through Brand Building All businesses strive for success, wanting to become global leaders within their respective markets. However, this is not possible for all businesses, especially ones without the means to expand their reach. Enter Monark Global, a company dedicated to shaping acquired online brands into market leading companies. Below, we take a closer look at the company as it features in the 2024 Leaders in Luxury Awards. B
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