LUX Xmas 2018

LUXLIFE MAGAZINE | 35 Xmas 2018 think of it as ‘perfect imperfection’ and this handmade feel adds another layer of beauty to our rugs.” I have chosen the business model for our small team of dealing directly with our customers instead of working with agents or distributors and stores. This means our customers always deal with us and our highly trained staff who are very close to me and the design and manufacturing processes. We reach out to customers worldwide through our website, where our rugs and cushions can be purchased on line. Everything that we sell is shipped direct from our London studio where it has undergone the finial finishing and quality control by our highly skilled team. Customers can also visit our easily accessible London showroom by appointment. Here you can view many of our rugs on display and if they choose to purchase and take rugs we hold in stock with them, or alternatively we can arrange for them to be shipped to their chosen address via trackable shipping worldwide. To help our customer choose the right size and design we also offer two useful free services: We can ship out small rug samples internationally of many of our designs so our customers can see the colours and feel our quality before choosing to purchase. We also offer a free digital imaging service where we digitally place our rugs into photos of your rooms to show you how they will look in situ and help you choose the best size before purchasing. We are delighted that this way of working has resulted in over 25% of our customers buying again, with many recommending us to family and friends. We also believe it is important to be an ethical business and are proud to be members of the GoodWeave charity. Goodweave aims to eliminate child labour and to improve working conditions for all adult weavers by creating educational programmes for weaving communities. Being a member of Goodweave means all of our rugs are made by GoodWeave certified weavers and for each rug we buy from our weavers we make a donation to Goodweave. When you purchase a rug from us you are not only adding something beautiful from your home you are also helping rural weaving communities and their families to have more opportunities and a better life.” Ultimately, having achieved many award over the past twelve months, Sonya Winner Rug Studio has a bright future ahead of it, as Sonya is happy to conclude. “Over the past years it has been a privilege to be recognised by awards from Elle Decoration, House and Gardens, The Society of British Interior Designers (SIBD) and The American Society of Interior Designers ASID. This year we are absolutely thrilled to be awarded Best Contemporary Rug Designer 2018 – UK by LUXlife magazine in a year which has coincided with the opening of our new showroom studio and the launch of our brand new website, which will offer us many exciting opportunities over the years ahead.” Email address: [email protected] Address: 14 York Rise, London, NW5 1ST, UK Phone: +44 ( 0) 203 283 8776 Website: www.sonyawinner.com