The wellness industry is continually evolving, driven by the public’s rising awareness of the importance of physical and mental health. Consumers are increasingly seeking out unique experiences that contribute towards their wellness journey, often integrating tourism into this journey as new concepts are developed around the world. And what could be a more unique wellness experience than ORIGINAL BEER SPA? This service provider is currently championing the industry with its unique concept that blends tradition with luxury, earning the company a place in the 2025 Leaders in Luxury Awards. We find out more below as we speak with Jaromir Pažout, Founder and Co-Owner of the spa.
ORIGINAL BEER SPA was founded in 2013 with the intention of delivering a unique and luxurious wellness experience that celebrates the vibrant Czech beer culture whilst promoting relaxation and rejuvenation. Guided by the core values of authenticity, exceptional quality, and personalised customer service, the spa strives to combine tradition with luxury to offer its clients a distinctive spa experience that effectively balances physical wellness with its ancestral roots.
“We were inspired by the desire to offer a wellness experience that highlights Czech cultural heritage while delivering the highest standards of service,” Jaromir tells us. “The luxury sector allows us to blend tradition with sophistication, creating a truly unique offering that resonates with discerning clients worldwide.”
What truly makes ORIGINAL BEER SPA stand out in this competitive sector is its innovative approach to wellness that intertwines Czech traditions with modern luxury. Based in Prague, the spa prides itself on offering the world’s first authentic beer spa experience that allows guests to immerse themselves in beer baths, hops saunas, and unlimited beer consumption. Prioritising authenticity, high standards, and personalised services, ORIGINAL BEER SPA ensures that it provides an unforgettable experience.
One such example of this is the spa’s standout offering, the signature Beer Bath Experience. Guests relax in warm beer baths that have been infused with natural ingredients such as hops, yeast, and malt, all known for their remarkable therapeutic properties. This treatment, combined with unlimited premium beer in a cosy, private setting, offers an entirely unique and rejuvenating experience.
The baths are composed of brewer’s yeast, select varieties of Czech Žatec hops, malt, and beer. The rich hop oils help open pores and enhance overall vitality, whilst the high doses of vitamin B and active enzymes in the brewer’s yeast promote healthy skin regeneration. Renowned for its exceptional results, ORIGINAL BEER SPA has garnered more than 2,000 five-star reviews on Tripadvisor.
“We went to ORIGINAL BEER SPA for a bachelor party with a group of five,” says Petros. “It was the best experience ever! We had a relaxing bath with unlimited beer and bread; I will never forget this experience.”
“This was an amazing experience!” writes Kim. “The staff were super friendly and engaged in conversation. We were served a bread and cheese plate to go with our beer and I feel like it really just topped everything off. I had a fabulous time, and I can’t wait to go back for another visit.”
“Just an outstanding experience,” says Mya. “The staff are very kind from the moment you walk through the door. The bath is incredibly relaxing. This is a must-do if you are staying in Prague.”
“We had an absolutely splendid time,” reports Matthew. “The beer bath was refreshing, the beer from the tap was tasty, the snacks provided were delightful, and they made us feel extra welcome as we were celebrating our anniversary. We were taken care of by Jaromir, the Owner, who was beyond friendly and kind. Definitely book into ORIGINAL BEER SPA, you will not be disappointed.”
For its exceptional offerings, ORIGINAL BEER SPA has been recognised as a leader in the luxury sector. The spa views luxury as a combination of exclusivity, authenticity, and attention to detail, offering its clients an experience that is not only indulgent, but also unique and culturally enriching. Not only has ORIGINAL BEER SPA cemented itself as a leading provider of luxury services, but it has also established Prague as a hotspot for tourists seeking truly unique wellness experiences.
“True luxury lies in creating moments that clients will cherish long after their visit,” states Jaromir. “We maintain our luxury status by focusing on high-quality services, premium products, and a refined atmosphere. Our beer spa treatments use top-tier Czech beer from Krušovice, known for its heritage and quality. Each guest receives personalised attention ensuring their experience is seamless, private, and memorable. Our facilities are designed with a blend of rustic charm and modern comfort to evoke a sense of exclusivity and relaxation.”
Taking this approach has enabled ORIGINAL BEER SPA to retain a frontrunning position in a highly competitive and constantly evolving industry. As the public’s attitude towards health and wellness shifts over time, as does its demand for more innovative and exceptional experiences. Jaromir tells us that the spa has noticed a growing trend towards experiential luxury and wellness tourism, as guests are now seeking unique and culturally immersive experiences as opposed to just traditional luxury.
This shift has been beneficial for the spa, enabling it to attract international clients who are eager to explore a solution that is unconventional yet utterly luxurious. To other businessowners hoping to successfully navigate the complexities of the luxury wellness industry, Jaromir advises, “Passion and attention to detail are key. Understand your clientele, maintain high standards, and always aim to create a memorable and personalised experience. Authenticity and consistency are what will set you apart in the local market.”
Building upon its remarkable successes, ORIGINAL BEER SPA is now expanding its concept in the form of franchises, with one franchise already open in the Michelangelo Grand Hotel in Prague. “We plan to expand our services by opening new beer spas in Prague and central Europe and introducing new spa packages that incorporate other traditional Czech wellness practices,” Jaromir tells us. “We also aim to open additional locations in popular European tourist destinations, bringing the beer spa concept to a wider audience whilst maintaining our high standards and authenticity.”
At present, the spa is preparing the launch of two additional locations, with the hopes of promoting the benefits of its high-quality, culturally rich experiences to a wider audience. With the rising global interest in wellness tourism and luxury services, we at LUXlife have no doubt that ORIGINAL BEER SPA will continue to see tremendous success in its endeavours. For its significant contributions to advancing the innovation and prosperity of the luxury wellness industry, ORIGINAL BEER SPA has been awarded the title of Most Innovative Spa Concept 2025.
Contact Details
Contact: Jaromir Pažout
Company: ORIGINAL BEER SPA
Web Address: www.beerspa.com
