All businesses strive for success, wanting to become global leaders within their respective markets. However, this is not possible for all businesses, especially ones without the means to expand their reach. Enter Monark Global, a company dedicated to shaping acquired online brands into market leading companies. Below, we take a closer look at the company as it features in the 2024 Leaders in Luxury Awards.
British-based, Monark Global is a privately held company that was founded in 2006 by CEO Len Gullan. The company’s primary focus is eCommerce, with a specialization in acquiring and developing online brands to transform them into market leaders, both in the UK and internationally. Ultimately, Monark Global strives to grow niche brands by focusing on delivering sustainable, customer-conscious products aimed at clearly defined niche consumer segments.
Mr. Len Gullan is a 40-year old veteran of the mail-order catalogue space, having founded and developed a mail order operation with strong customer communities in diverse countries. Such countries include the UK, France, South Africa, Canada, Australia, New Zealand, and Japan. However, as online shopping has burgeoned, Len has shifted from mail order to digital commerce with the establishment of Monark Global Limited.
Until 2024, Monark Global has primarily focused on the UK market although, like any online shop, its brands receive and fulfil orders from many countries around the world. “Next year,” Mr. Gullan tells us, “the company will broaden its focus by actively marketing into other key international communities including North America, Europe, the Middle East, and Japan.”
Through this strategy, Mr. Gullan expects Monark Global to enjoy exponential growth. The company uses traditional online marketing channels and customary strategies to build its brands, including social media, influencers, and affiliates. “However,” says Mr. Gullan, “the Monark Global team prides itself on ‘thinking outside the box’ by finding marketing strategies and opportunities for each brand that are innovative and unique. It is this, more than anything else, that powers Monark Global’s brands towards market dominating positions.”
Since its inception, Monark Global has established a reputation for exceptional brand empowerment. Over the years, the company’s key ventures have included:
Tru-Diamonds™
Internationally, Tru-Diamonds™ is the leading brand of sustainable, laboratory grown simulated diamond jewellery. Introduced in 2006, the brand was developed in anticipation of today’s burgeoning demand for an earth friendly and authentic alternative to environmentally damaging mined diamonds.
“Unlike so called “laboratory grown diamonds, Tru-Diamonds™ gems are created using a sustainable low-impact heat process that leaves no carbon footprint,” Mr. Gullan explains. “This process results in gems that are comparable to the very finest grade mined diamonds but cost a tiny fraction of the price.”
By setting these gems in high quality, hand finished mountings clad in 18ct Yellow Gold or .950 Platinum, Tru-Diamonds™ offers a superb selection of exceptionally affordable jewellery that is often mistaken for ultra-expensive designer diamond pieces, even by professional jewellers.
As True-Diamonds™ grows, so does its reputation for delivering outstanding products; at present, the brand has amassed more than 2,250 five-star reviews. “I absolutely love my ring,” reports Ellen. “It looks so much better in person and so sparkly. It is also bigger than it looks, which is great. I have bought so many rings from Tru-Diamonds™ now and they are all amazing. True-Diamonds™ provides the best quality, and their customer service is spot on!”
Eternally-Tru™
Eternally-Tru™ caters to the growing demand in couples concerned about the devastating effects of mining on the environment, preferring an engagement ring made from sustainable, lab-grown gems that not only look as good, but last as long and are far more affordable.
Over the years, engagement ring advertisement has been subtly aimed at making couples feel inadequate for failing to spend a considerable sum of money on their engagement ring. Under conventional wisdom, an engagement ring was to cost a minimum of three month’s salary which, in the majority of cases, only bought a ring with a very modest diamond, often a half-carat or less.
With Eternally-Tru™, however, couples can show off a full one-to-to carats of genuine Tru-Diamonds™, all for less than one month’s salary. “Many couples are turning to this option,” says Mr. Gullan, “using the resulting savings to go on honeymoon, buy a car, or save towards their own home.”
Violet Jordan
Violet Jordan is a British-made make-up brand for women in their midlife and beyond. All products are created especially for women over the age of 5O, who want to simplify their make-up routine with products formulated specifically for mature and aging skin.
The latest population estimates reveal that 13 million women in the UK are aged 50 or older, meaning that they represent 19-20% of the total population. It is this important demographic that Violet Jordan caters to with its high quality products.
“As they reach middle-age and beyond, many women want to streamline their makeup routine and do away with the plethora of jars, pots, and tubes they had grown used to over the years,” Mr. Gullan tells us. “Founded with the ethos that cosmetics should be simple, quick, and easy, Violet Jordan is for mature women who are too glad to give a damn about complicated fads and routines.”
My Imagination Toys
My Imagination Toys is an online store dedicated to inspiring creativity and play in children of all ages through a curated collection of high quality, sustainable toys. Comprised of leading European and Australian brands, the company’s products are designed to stimulate imagination and promote cognitive and physical development. Each toy is made from high quality materials to ensure both safety and longevity in play.
TruLuxe Competitions
In addition to its established leading brands, Monark Global is also looking to the future with the launch of TruLuxe Competitions. This competition platform, to be launched in October 2024, will be a vital hub in which women across the UK can enter to win luxury prices through a combination of easily affordable ticket prices and highly attractive winning odds.
Prizes will include sought after items from the top luxury brands including Hermes, Louis Vuitton, Gucci, Dior, Burberry, and Channel. There will be bags, jewellery, accessories, watches, fragrances, sunglasses, travel, and cash awards at entry fees from as little as 99p.
Keep an eye out for the first competition, due to be announced in mid-October. For an entry fee of only £19.99, the lucky winner will have the opportunity to choose between a genuine Hermes Birkin Bag, or £20,000.
For almost two decades, Monark Global has excelled in the acquisition and development of online brands, transforming them into market moguls. The company has relentlessly pursued excellence across its operations and has successfully established itself as the Best Luxury eCommerce Company 2024 – UK. We at LUXlife would like to congratulate Monark Global on this extraordinary achievement, and eagerly anticipate future developments from the company, including the launch of TruLuxe Competitions.
For more information about Monark Global, or the numerous brands it has optimised, visit the company website now.
Contact Details
Contact: Len Gullan
Company: Monark Global Limited
Web Address: https://www.monarkglobal.com/
