Based in Mayfair, London, Giant Leap Digital is a digital marketing agency that connects high-end brands with high-net-worth individuals on an international scale. The company is all about data and helping brands access “wealth audiences” through the combination of creative, paid, earned, and owned data, with this underpinning the full-service digital support it provides at every turn. With Giant Leap Digital being recognised as the Best High-End Digital Marketing Agency 2025 – UK, we had the pleasure of catching up with Ben Lilly, Founder and Director alongside Hannah Blunt, Marketing Executive to learn more about its work.
Built on the cornerstones of creativity, media, data, and innovation, Giant Leap Digital serves as the ultimate partner for those brands in the luxury and finance sector seeking to achieve all of their digital transformation aims. The agency targets a brand’s wealth audiences – such as HNW and UHNW individuals – through a meticulous process of digital channel targeting, which is flawlessly executed on a global level to drive change and bolster the performance of some of the world’s foremost luxury brands.
Giant Leap Digital spends a great deal of time studying how luxury audiences operate online, and the knowledge it has acquired from this has led the agency to build a unique data set that sees it blend the assumptions a brand has about their target audience with actual patterns of consumer behaviour – such as where they spend their time online and levels of engagement with content across multiple digital platforms. These insights transcend normal demographics to cover psychographics, intent signals, and purchase behaviours.
The expert team leverage this wealth of information to break audiences down into categories such as “Affluent”, “Wealthy”, or “Billionaire” – with each of these groups having needs, motivations, and digital habit patterns of their own. As Hannah told us: “This gives us a lot of power right from the start. We know, in a large amount of detail, who the right customers for our brands should be – not just by income bracket, but by mindset and media behaviour.”
With this as its foundation, Giant Leap Digital is able to home in on the creative elements necessary to give these groups elevated customer experiences – such as visuals, tone, and storytelling – and share this with its in-house media team to create a seamless strategy. Another use of the aforementioned data set sees these wealthy individuals reached on a one-to-one basis, through the right platform and – even more crucially – at the right moment.
“The combination of deep audience understanding, tailored luxury creative, and precision targeting ensures that every campaign we run feels bespoke – and delivers measurable results in brand equity, engagement, and conversion. It is luxury marketing built on insight, not assumption.”
It is not just the provision of these services that sets Giant Leap Digital apart, but the quality of their delivery. Working in the luxury sector, all clients have the highest of standards. Irrespective of whether they are a high-end retailer, a five-star hotel, or a private bank, they value precision, discretion, and unfaltering attention to detail in ways that those in other sectors simply do not. The agency seeks to mirror this internally, offering an elevated service at every stage of a client’s journey.
After all, for the team here, luxury is a feeling and defined by the emotions it evokes. The product or the service is moot – luxury can be applied to everything from hand soap to a holiday – as it is seen through the experience, the detail, and the lasting impression it leaves on the consumer. “This belief sits at the heart of everything we do”, Hannah told us, and all of the agency’s marketing efforts see it strive to capture and then amplify this feeling.
Ben explained: “Whether it’s a piece of content, a media journey, or a brand interaction, we design with emotion in mind. The goal is always to leave the user with a heightened sense of connection – to the brand, to the product, and to the moment.” This, more than anything else, captures the essence of this game-changing agency, a collective boasting marketing programmes that continue to be genuinely transformational across the numerous brands it has the pleasure of working with.
On every occasion, these transformations starts with listening. Listening to the challenges that a brand is facing and then diving into its full suite of marketing services – comprising everything from strategic planning and creative development to production – to create lasting change. It is far from just quality over quantity with Giant Leap Digital however, as every recommendation it makes is considered, backed up by data, and driven by growth.
“This approach, combined with our flexible business model, is what makes us different. In fact, we’ve seen our way of working begin to influence the wider industry – with other agencies now adapting elements of our model. It’s a structure that benefits everyone involved: more value for clients, more agility for partners, and stronger, smarter outcomes across the board.”
Giant Leap Digital’s tried-and-tested strategy was only made possible thanks to an unrivalled understanding of the luxury sector and what is expected of the agencies supporting it. With this space currently being shaped by several major trends – such as AI integration, shifts in where wealthy individuals are living, the evolution of crypto and blockchain, and a great wealth transfer that will see around $65 trillion in assets transfer from one generation to the next – the team are on hand to help brands effortlessly navigate these changes.
As a result of the needle-moving results brands achieve, the experts behind Giant Leap Digital have received acclaim in the form of glowing client testimonials. For example, Susannah Hart, marketing manager at SanLorenzo, said: “The team at Giant Leap Digital truly understand our vision. Their comprehensive marketing solutions have elevated our brand’s digital presence, delivering outstanding results in a competitive industry.”
This sentiment was echoed by Jeanette Elton, head of agency at Bloom, who said: “The team at Giant Leap Digital are approachable, friendly, and have been flexible and fast to deliver with a keen eye for detail. They know their niche and how to get results.”
With its work in the luxury sphere knowing no limits, Giant Leap Digital is continuing to secure new clients, including Chenot – the world-renowned health and wellness clinic situated on the shores of Lake Lucerne in Switzerland. Recently, the team were given the unique opportunity to visit this stunning facility, a trip that reaffirmed why they do what they do: to help brands that set the gold standard for excellence share their unique experiences with discerning individuals from every corner of the map.
2025 has seen Giant Leap Digital approach this overarching aim with the same gusto that has led to success stories with brands such as Almanac Hotels and Payoneer, but its forward-thinking nature has seen a number of new initiatives launched to further solidify its frontrunner position. Chief amongst these is its new product line, Mini Leap, which is distinguished from its usual “Giant Leap” offerings due to its appeal to start-ups rather than the traditional established brands that it otherwise partners with.
Ben explained: “Our Mini Leap services provide essential digital support at accessible price points, giving nascent brands the professional foundation they need without overwhelming their early-stage budgets. This approach allows us to support innovative companies from their earliest stages, setting them up for sustainable digital success.”
Having pioneered a fundamental reimagining of the traditional agency structure, this luxury digital consultancy has transformed traditional protocols to deliver superior digital marketing outcomes for its clients, all whilst empowering its team through a flexible, fully remote model of working where there are no core hours. Thanks to these careful choices, Giant Leap Digital has nurtured a sustainable business model that sees premium work delivered without sacrificing the wellbeing of the professionals that it make it happen.
On the back of the string of successes experienced by this luxury marketing agency, it is our pleasure to recognise Giant Leap Digital as the Best High-End Digital Marketing Agency 2025 – UK in this feature. More information about the agency or any of the services mentioned above can be found by following the link below.
Contact Details
Contact: Hannah Blunt
Company: Giant Leap Digital
Web Address: https://giantleapdigital.co.uk/
