Peet’s Coffee Introduces “Javiva,” a Refreshing New Twist on Blended Iced Coffee Beverages Made with Fresh Brewed Coffee
Peet’s Coffee today introduced Javiva™ Blended, a new, blended iced coffee beverage now available in all Peet’s stores nationwide. Javiva, which means “coffee and life,” is one of the only made-to-order blended iced coffee drinks in the U.S. that is made with fresh brewed coffee.
“We spent a year conducting research and optimizing recipes, and discovered that most of the leading blended iced coffee drinks from major U.S. coffee providers are not made with fresh brewed coffee,” said Tyler Ricks, chief marketing officer of Peet’s Coffee. “Peet’s has an unwavering commitment to roasting, brewing and delivering the freshest coffee possible because fresh beans make better coffee. We applied this truth to the development of Javiva, and while it is more expensive to use fresh brewed coffee, we never compromise our principles or cut corners.”
Peet’s Coffee Craft
Peet’s Coffee, founded in 1966, is committed to premium, high-quality coffee and a strict standard of freshness. Peet’s sources the world’s best beans, roasts in small batches, hand crafts all beverages, and brews its coffee fresh throughout the day in all of its stores.
Javiva Research
As part of its research, Peet’s discovered that the leading made-to-order blended iced coffee drinks in the U.S. coffee market currently do not contain fresh brewed coffee, and instead, are made with a combination of rehydrated instant coffee, flavored coffee syrups, coffee extracts or concentrates. The only exception is Peet’s sister company, Caribou Coffee, which also uses fresh brewed coffee in their blended iced coffee drinks. Peet’s conducted customer surveys, focus groups, qualitative research, in-store visits, and sensory testing with competitive products for the development of Javiva.
Javiva can be made regular, light or decaf. Javiva’s core flavor menu includes:
Coffee (made with fresh brewed coffee)Coffee, Mocha, Caramel, Vanilla, Maple and Chocolate & Caramel Swirl
Espresso (made with hand-pulled shots of fresh espresso)
Chai or Matcha Green Tea
Coffee-Free Flavors: Chocolate, Vanilla or Caramel
In addition, Javiva Regular contains no artificial flavors or colors, no preservatives and is wheat-free. Javiva Light is a dairy-free option that contains 50 percent fewer calories and 40 percent less sugar than Javiva Regular and is sweetened with monk fruit extract. Javiva Light also contains no artificial flavors or colors, no preservatives, no artificial sweeteners and is wheat-free.
