As summer draws to a close, wellness becomes a priority for many seeking to reset, restore balance and prepare for the busier months ahead. The demand for treatments that support recovery, boost immunity and enhance mental health, is growing.
Reflecting these trends, Pine Cliffs, a Luxury Collection Resort in the Algarve, has introduced cryotherapy and Ayurveda therapies at its award-winning spa, Serenity – The Art of Well Being, reinforcing its position as one of Europe’s leading wellness destinations.
SpaSeeker’s Spa Trends Report 2025 highlights a sharp rise in temperature-based recovery treatments, with searches for cold-plunge experiences up 131% year-on-year, whilst analysis of UK Google searches rank cryotherapy among the nation’s top-ten most-searched spa treatments.
At Serenity, guests can now benefit from cryotherapy sessions designed to stimulate circulation, reduce inflammation and promote a deep sense of renewal, all within a calming, luxurious environment. Used alongside saunas, steam rooms and hydrotherapy pools, cold immersion enhances energy levels and leaves guests with an invigorating sense of wellbeing.
The resort has also expanded its offering to include authentic Ayurveda therapies, rooted in more than 5,000 years of tradition and perfectly aligned with Serenity’s philosophy of balance between mind, body and spirit. Highly personalised and tailored to each guest’s unique constitution, or dosha, these treatments deliver benefits ranging from reduced stress and improved circulation to enhanced immunity and mental clarity.
Maria d’Orey, Global Director of Serenity – The Art of Well Being says: “At Serenity, we honour the ancient wisdom of Ayurveda alongside the innovation of cryotherapy. True well-being is born from the balance between what is eternal and what is possible between the ‘doshas’ and the present moment. Well-being is a silent art: it begins with balance, grows through care, and flourishes when body, mind and spirit breathe in harmony”.
New treatments at Pine Cliffs Resort include:
- Ayurveda Massage: A full-body Indian massage with essential oils to eliminate toxins and rebalance energy levels. 50min – €155
- Ayurveda Massage: A longer version of the Ayurveda massage, offering an additional 30 minutes for deeper relaxation. 80min – €195
- Floral Symphony Therapy: An immersive journey that combines the therapeutic effects of Ayurvedic massage, personalized oils, relaxing aromatherapy, and music specially chosen for your dosha. 80 min – €210
- Vibration of Tranquillity: Inspired by the local flora of Portugal, this treatment begins with a herbal bath, followed by aromatherapy, chromotherapy and a gentle massage designed to balance the doshas. 110min – €245
- Cryotherapy: A cold-water immersion therapy that revitalises the body, reduces inflammation and accelerates muscle recovery. Guided by expert professionals, each session ensures a safe and deeply invigorating escape. 1 session 25 min – €50, or pack of 5 sessions – €250
Pine Cliffs Resort continues to lead the way in wellness innovation, having been the first to introduce CBD treatments in Portugal. Harnessing the natural therapeutic benefits of cannabidiol, these treatments are designed to ease muscle tension, reduce stress, and promote deep relaxation, further enhancing the resort’s diverse and forward-thinking approach to holistic wellbeing.
These new treatments build on Pine Cliffs’ extensive wellness programme, which includes a Thermal Oasis with hydrotherapy pools, Himalayan salt and herbal saunas, Kneipp pools, a steam room, experience showers, and both indoor and outdoor relaxation areas. With 13 uniquely styled treatment rooms, including the Japanese-inspired Sakura room for oriental therapies and the opulent Aurum Suite for couples, Serenity offers a transformative journey that blends ancient wisdom with modern luxury.
Beyond the spa, guests can enjoy all the world class facilities on offer at Pine Cliffs, from pristine pools and a sandy beach to 15 diverse restaurants and bars, nine-hole golf course and a tennis & padel academy, making the resort the ultimate setting for a wellness-focused escape.
Prices start from £200 per night based on two adults sharing a Pine Cliffs Hotel deluxe room with resort View. Price based on November 2025 stay.
For more information visit: www.pinecliffs.com / www.serenity-spa.com
To book, visit www.pinecliffs.com or call +351 289 500 100.
