Located in Kettering, Northamptonshire, By Arrangement is an award-winning florist focused on providing its clients with high quality services and stunning floral arrangements. Going above and beyond to meet and exceed the expectations of its clientele, the fantastic florist has been recently recognised for its excellence in the 2025 Leaders in Luxury Awards. Join us below as we speak with Helena Brown, Florist and Owner of By Arrangement, to learn more about her rise to success.
By Arrangement was founded by Helena Brown in 1986, though the florist has nurtured a passion for flowers and creativity her entire life. After a successful career in computing and IT, both roles within the food manufacturing industry, and as a Lecturer in Further Education, Helena sought out a career that would tap into her creative passions and give her total freedom of expression. Having crafted beautiful bouquets and décor for the weddings of close friends over the years, Helena realised that floristry was her true calling.
Whilst the company was founded in the 80s, By Arrangement has been solely involved in weddings and events since 2013. By Arrangement offers only the highest standards of floral arrangements and gifts, wedding flowers, funeral tributes, and floral décor, backed by a friendly and prompt service from Barton Seagrave. Valuing each and every customer it serves, the company’s team are dedicated to ensuring that each experience with By Arrangement is pleasurable and memorable.
“Our mission is simple: to create innovative and beautiful floral designs using the finest quality flowers,” Helena states. “With unrivalled knowledge and experience, and an understanding that flower installations are a fundamental ingredient to every event, our team are here to help you bring your ideas to life and ensure your flowers reflect your personal style or brand.”
The team at By Arrangement is headed by Helena, a passionate florist with an eye for detail and artistic design. Helena leads her creative team with efficacy, ensuring that they remain focused, professional, and innovative at all times. Whether creating an awe-inspiring backdrop, curating an effortless bridal bouquet, or capturing the perfect social media shots, every effort made by the team is done so with the passion, discretion, and finesse for which By Arrangement is renowned.
“It may sound cliché, but we work as a close-knit team,” Helena tells us. “Any business is only as good as the people in it, and my team are fabulous; they all have their own specific skillsets and roles, but when we need all hands on deck, they never let me down.”
Clients often choose to work with By Arrangement after talking to Helena or seeing her amazing arrangements at fayres, weddings and events, or social media. After discussing requirements and designs, is it Helena who solely completes the order with the rest of the team assisting with preparation, delivery, and setup. The company believes that upon commissioning a painting from your favourite artist, you would expect it to be completed by that same artist and so why should clients expect any different from their florist?
This commitment to consistent, top-tier quality is just one of the ways in which By Arrangement has established itself as a luxury brand. Clients of the company are guaranteed to receive the highest Grade-A quality, freshest flowers available anywhere in the UK, sourced specifically for their event. To ensure a harmonious collaboration, Helena offers clients a free, no-obligation consultation that allows her to present her credentials, show examples of her work, and provide information that helps the client to decide whether the pairing will be prosperous.
Throughout each project, Helena takes the time to carefully listen to her client and develop a deep understanding of their goals and objectives. This enables her to interpret and develop the client’s ideas into the flowers of their dreams. Guaranteeing personal attention and expert advice around the clock, Helena will answer all questions, arrange meetings, and do whatever it takes to ensure that each bouquet is an immense success.
“I offer the reassurance that your flowers are in safe hands,” she says. “I and my small team of support staff have successfully provided flowers for many weddings and occasions, from small to large. I know the flower business inside out and will work with you relentlessly to find the most suitable flowers, bouquet styles, arrangements, displays, buttonholes, and corsages to make your perfect wedding.”
Providing countless awe-inspiring arrangements and beautiful bouquets, By Arrangement has taken a frontrunning position within the luxury sector. We ask Helena what initially inspired her to work within this sector, and she tells us, “Working in the luxury sector means that we have more scope for innovation of design. We are not restricted to the ordinary.”
Even with the additional freedom allowed by the luxury sector, we learn that navigating its landscape does not come without its challenges. Helena tells us that standards are always increasing, and so By Arrangement must remain in alignment. The company strives to continually stay ahead of the curve when selecting materials and delivering innovative designs. Whilst many florists within the industry have been negatively impacted by industry shifts and the rising cost of living, By Arrangement has withstood the test of time, proving the efficacy of its forward-looking approach.
By Arrangement stands out from its peers due to its unwavering commitment to client-centricity, high standards of service and quality, and determination to remain ahead of its competitors. As a result, it has amassed numerous five-star testimonials from past and present clients, whose events have been made unforgettable due to the creative contributions made by the company.
“Helena and the By Arrangement team were wonderful and put together the most amazing display of wedding flowers for us,” Shannon says. “Helena completely understood our vision from the first meeting and made me feel comfortable and confident in her expertise, which meant we had one less thing to worry about in the lead up to the day. We can’t thank the team enough; all of our guests commented on how stunning the flowers were, and some even took them home!”
“There aren’t enough words to describe how perfect my wedding flowers were!” writes Abi. “Helena understood exactly what I wanted and made it even better than I could have ever imagined. The whole day, guests approached me to gush about how incredible the flowers were and even the venue, who have seen hundreds of weddings, said they were unforgettable. Thank you, Helena, your support, knowledge, and kindness were truly appreciated, especially coming all the way to North Wales!”
“By Arrangement knocked it out of the park with our wedding flowers,” reports Michael. “My partner and I both had little experience with flowers, and Helena’s expertise came through from the get-go with reassurance and experience. We loved how the tables and venues were set-up; it was quite simply perfection – there wasn’t a single thing I would change about it. Without a doubt, I would recommend By Arrangement.”
As evidenced by its glowing reviews, By Arrangement has certainly established itself as the leading provider of event flowers in Northamptonshire. The company has demonstrated an unfaltering commitment to ensuring the very best products and services, a commitment that has successfully positioned it as industry frontrunners. Building upon its recent success, the company is looking into expanding and enhancing its services in the future.
Helena is an experienced leader of the industry and has worked as a trained teacher prior to establishing By Arrangement. On occasion, the fantastic florist elects to mentor and advise her peers within the industry who seek out her expert support. Looking ahead, she plans to launch By Arrangement Flower School in order to teach and mentor other florists and create courses for aspiring floral designer. In doing so, By Arrangement contributes significantly to the industry’s heartbeat and ensures that is it in skilful hands.
With its sights set on growth and greatness, we at LUXlife have no doubts that By Arrangement will continue to champion both the luxury and floral industries in the upcoming year. The company will continue to leverage its vast industry expertise and prestigious reputation to deliver the very best, freshest, and finest quality floral arrangements to a loyal, expanding client base. For its success in setting the standards for luxury floristry and its commitment to total client satisfaction, By Arrangement has been named the Florist of the Year 2025 – Northamptonshire.
Contact Details
Contact: Helena Brown
Company: By Arrangement
Web Address: https://www.byarrangement.org/
