Ariodante takes experiential and quiet luxury travel to new heights to achieve positive impact
For almost 10 years, Ariodante has stood among the world’s most discreet ultra-luxury agencies, delivering a service comparable to bespoke haute couture for travel. Its exclusive focus on pure creation opens a world of possibilities, entirely inaccessible to traditional agencies, that most UHNWIs would not imagine exists. And because each creation is a ‘travel story’ handcrafted to matter, Ariodante connects each traveller on a personal level with luminaires, artists, scholars, and countless other experts to make a real-world positive impact.
From a unique exploration of the confluence of Da Vinci, Michelangelo and Raphael, weaving their lives, art and rivalries into a 10-day journey across Italy and France that opened private collections and museums’ reserves, to the upcoming The Queen’s Lost Diamonds – a first-of-its-kind live-action immersive game with the entire city of Paris its playground, the possibilities are boundless. Every travel story requires many months of research, negotiations, and careful implementation to exceed the flawlessness and level of privacy billionaires expect. Costs usually reach millions of dollars, but for the few embarking on these ‘money can’t buy’ journeys, it is not self-indulgent fun and games; it is about realizing dreams, self-transformation, and making a positive impact.
It all rests on the idea of exploring passions, interests and aspirations beyond what is possible, and to turn these into dreams that become reality. Each creation is imagined from scratch and executed in a way that charts new pathways not just for the traveller, but also for the institutions and people that participate. This is how each travel story becomes an opportunity to learn and grow, changing the client’s world from an often transactional, black and white landscape to one made of infinite colour. With members requiring full discretion – and because the agency negotiates access conditioned on absolute secrecy usually never granted – strict NDAs are required with every provider involved. This guarantees that every client is protected, and their privacy assured.
A founding principle of the agency is that the benefits of every project should reach far and wide, and that nothing should be at the cost of our planet. This is why Ariodante not only involves experts and representatives of national institutions and landmarks, but also directly supports local projects, the traditions of indigenous peoples, and places of historical significance through financial and educational contributions, helping to uphold and preserve their value or shine a new spotlight on their existence. Contributions include preserving three endangered wildlife species, participating in dozens of restorations, and investing in the launch of several cultural projects. The agency’s most recent project funded an entire educational programme for children, made a significant contribution to a future exhibition in a major museum in Paris, and supported the restoration of an unknown historical landmark that is currently at risk.
With The Queen’s Lost Diamonds, Ariodante is not only pushing the limits of immersive games with the world’s first fully player-led anti-game, but also contributing to the preservation of national treasures, supporting scientists in their research, and, most importantly, helping to establish historical facts about a mystery that has eluded scholars for hundreds of years. At the end of the game, the findings will be donated to a participating museum for the world to finally learn the real story behind the mystery.
Ariodante was founded in 2015 to challenge the idea of luxury travel, moving away from the notion of vanity-luxury by raising the bar in exclusivity and creativity. It all began by helping a few centimillionaires and billionaires access cultural treasures they did not know existed. Since then, the agency has elevated the “experiential” and “quiet luxury” travel concepts to new heights, becoming the go-to for some of the wealthiest and most discerning few while taking ultra-luxury to a high level of positive impact for the many.
