Annie Haak Designs Ltd
Annie Haak Designs Ltd
Global Excellence Awards 2017
Best for Handmade Sterling Silver Jewellery 2017 – UK
As a former children’s painter and handmade card designer, Annie Haak lives and breathes creativity and design. Whilst harbouring a dream of her own, she started working for a friend at her local jewellery label in 2009, where her skill and love for the pieces blossomed.
Her dream started to take shape out of near tragedy: her husband Johnnie was critically injured in a motorcycle accident in Bali. Watching over Johnnie that day was his Guardian Angel and so became the signature piece for Annie Haak Designs, the ‘My Guardian Angel’ charm. On that trip, a chance encounter with a taxi driver became the turning point in ANNIE HAAK Designs as he introduced Annie to a local silversmith, who breathed life into her designs.
‘Each of my designs carry significant meaning to me,’ says Annie,
They symbolise love, strength, protection and wellbeing; the ‘My Guardian Angel’ charm was born in response to Johnnie’s accident, 15 well-being mottos feature throughout every collection engraved onto silver charms, and the three hearts that make up my logo represent each of my three children: Anoushka (Nu), Jochen and Naomi (Mimi).’
Annie now splits her time between her Hampshire home, the ANNIE HAAK HQ in Petersfield and her second home in Bali with Johnnie and BoBo the dog; she retreats to the Indonesian Island to work on new design and collection ideas.
‘Every time I visit Bali, I learn something new, I see something or someone who inspires me to design and create with the Balinese culture at the heart of each item. The wonderful colours and spirituality are reflected in my unique pieces through beautiful gems, semi-precious stones and glittering Swarovski crystals.’