Operating under the brand name Cuban Adventures, for more than a decade this groundbreaking tour operation has been continually raising the bar higher for both quality of service and ethically minded responsible tourism in Cuba. All their guides and nearly all staff are local Cubans operating from their registered office in Havana. They use family run guesthouse accommodation for their tours, with ‘standard’, ‘comfort’, and ‘lux’ being the categories on offer. This style of accommodation supports the local economy and also provides the travellers opportunities to interact with the Cubans and their unique culture.