DE MOI

DE MOI is a Swiss luxury brand leading the conscious beauty movement, creating smart solutions with intelligence, intention, and restraint. Founded by Demee Koch, a respected entrepreneur with nearly 30 years of experience, the brand has grown organically into an international name, shared across generations and among beauty connoisseurs. Stocked in Selfridges, Swiss pharmacies, and loved across the GCC, DE MOI proves beauty can be a force for good.