Hairstory is best known for its hero product New Wash; an all-in-one cleansing cream that replaces the need for shampoo and conditioner. New Wash is made with a non-foaming formula that cleans gently but effectively, without disrupting the scalp’s natural protective barrier intact. When switching to New Wash, hair feels smoother, silkier and shinier, with longer lasting colour and happy scalps. Hairstory offers simply better haircare, encouraging a streamlined routine and reducing consumption.