Hey…is that me?

We are a family-run, design-led clothing & print brand dedicated to promoting a positive image of Africa and empowering those of us in the diaspora to feel pride in our culture and heritage.

Our first design was created by our 12 year old daughter, during lockdown. Since then, every member of the family has been involved in the design process.

We are also passionate about protecting our planet, so, where possible, our products are produced using organic or recycled materials.