Not On Your Tod

Not On Your Tod (NOYT) is more than a brand, it’s a movement built around mental health and illness awareness, connection and community. Rooted in a bold black and white identity, NOYT stands for strength in togetherness and reminds people they are never alone in their struggles. Through quality clothing and powerful storytelling, the brand sparks conversation, breaks stigma and gives back to charity, turning everyday wear into a message of support, resilience and unity.