Sam Badi

Sam Badi is an Italian apparel brand specializing in urban and sustainable streetwear. Established in 2014, the brand has gained recognition among a youthful demographic by integrating ironic elements into contemporary fashion designs. Was founded in Milan on May 13, 2014, by Marco Vinci. Initially, the brand's product line focused on t-shirts, but it subsequently expanded to include a diverse range of clothing and accessories. Sam Badi's brand identity is characterized by the deliberate use of linguistic play, notably through the incorporation of macaronic Italianized English. This is exemplified by the brand name, which derives from a phonetic adaptation of the English word "somebody".The brand articulates its core values as encompassing irony, creativity, sustainability, social responsibility, and inclusivity.