SOR Parfum

SÔR Eau de Parfum is a contemporary luxury fragrance house created to transform perfume into an emotional and sensory journey. Inspired by freedom, love, imagination and human connection, SÔR presents five unisex fragrances designed to awaken emotions and empower individuality. Recognised with the award for Best Luxury Fragrance Brand Europe 2025, the brand has also been featured in Vanity Fair and Glamour. More than a perfume collection, SÔR represents a universe where scent, storytelling, aesthetics and emotion merge into unforgettable experiences. Each fragrance is an invitation to dream boldly, live beautifully and reconnect with the essence of who we truly are.