Autumn 2026 | 25 Of course, the journey has not always been smooth sailing. Tuca recalled that navigating the pandemic brought its own set of challenges. “Air travel essentially stopped, and so did we,” he told us. “But safely rebuilding trust in a business built entirely around a stranger occupying a tiny private space taught us more about hygiene, security, and operational discipline than the previous five years combined.” He continued, “The fact that the model survived the pandemic and returned to growth demonstrated that the value proposition is solid enough to sustain expansion, including, now, through franchising.” In recent years, Siesta Box has developed a franchise structure, offering like-minded entrepreneurs the opportunity to turn comfort into recurring profit. The company provides its franchisees with comprehensive support in airport negotiations, deployment, and operations while maintaining consistentqualitystandardsacrossitslocations.Thisexpansionisakeyfocus and promises to serve as the main engine for Siesta Box’s national growth. The year 2026 has already been a milestone for Siesta Box. In February, the company opened its unit at BH Airport in Confins, fulfilling a longheld ambition stemming from plans developed in 2022 and 2023. The early results have exceeded the team’s projections: occupancy during peak hours is already above 60%, and the company is seeing approximately 40% month-over-month growth at the location. This performance has opened two additional doors for Siesta Box. The company is now evaluating an expansion of its capacity at BH Airport to meet growing demand. At the same time, it has begun conducting a market study of Uberlândia, whose airport handles approximately 1.2 million passengers per year and represents a significant opportunity to deepen Siesta Box’s presence in Minas Gerais. This evaluation is ongoing, and no opening has been confirmed. Updates may be found on Siesta Box’s website. Beyond airports, the team is exploring a prospect that may reshape how the Siesta Box brand is viewed entirely. The company is currently running a coworking pilot in Recife to determine whether the same idea behind Siesta Box has value for people who are not necessarily travelling, instead simply seeking a quiet place to focus during the day. “It’s early, and we’re being deliberate about not overextending before we validate it properly, but if it works, it could become a second product line alongside our core airport business,” Tuca concluded. “2026 isn’t just about adding cabins in new airports. It’s the year we started asking whether the core idea behind Siesta Box travels beyond the airport altogether.” Contact: Tuca Andrade Company: Siesta Box Web Address: www.siestabox.com.br The airport has long been associated with stressful transit and lengthy waits. In 2015, one Brazilian company set out to humanize the waiting experience, bridging the gap between the uncomfortable terminal and the hotel room. Siesta Box offers an innovative cabin designed specifically to provide passengers with comfort, privacy, and security when they need them most. We heard more from founder Tuca Andrade below. Best Personalized Pre-Flight Hospitality Experience 2026 – Brazil & LUXlife Client Satisfaction Excellence Award 2026 he story of Siesta Box began in Recife with a realization by an aviation industry employee. Founder Tuca Andrade determined that connecting passengers—and even airline staff—had nowhere to truly rest during long waits. The company started small, installing just a few cabins at Recife Airport to validate the model before expanding. Today, Siesta Box operates at three airports: Viracopos in Campinas, Brasília, and, most recently, Belo Horizonte. As air travel networks have grown, an increasing number of passengers have been making connections rather than flying directly, leading to longer waits at airports. At the time, no other company in Brazil was building anything for this specific inbetween moment. Siesta Box emerged in 2015 to fill that gap. Siesta Box offers private cabins measuring approximately five square meters, each equipped with a comfortable bed, self-service technology, and an air-conditioning system. Each cabin also features a 32-inch LCD TV with access to more than 100 subscription channels, a universal electrical system with 110 V and 220 V outlets, and highspeed Wi-Fi. Cabins can be booked by the hour for up to 12 hours. Over the years, Siesta Box has become a name synonymous with comfort, privacy, and security. The company formed partnerships with Priority Pass and LoungeKey, finding that its high standards aligned directly with the requirements of these prestigious programs. These partnerships brought credibility and created a customer acquisition channel that did not rely solely on paid marketing, enabling Siesta Box to bring its high-quality product to a wider audience. T
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