Hospitality Awards 2026 | 15 For over a decade, Sugabranding International has stood as a leading supplier of niche personalised sugar solutions to hospitality brands around the world. The company has earned a remarkable reputation for its diverse product line and low minimum order quantities, making it possible for brands of all niches and sizes to stand out from the crowd and tell a cohesive story to their audience. We spoke with Founder Barry O’Dwyer to find out more, as Sugabranding International is named in the Hospitality Awards 2026. Best Niche Personalised Hospitality Products Supplier 2026 Initially, Barry believed that his service would appeal to a few hotels and restaurants in the local area. Word soon spread about the range and quality of Sugabranding International’s offerings, and Barry’s eyes were quickly opened to just how expansive the hospitality industry truly is. “A crucial factor to expanding our service was the realisation that the customers everyone has been fighting over are often only a fraction of the potential total demand.” As a result he has added a wide range of discerning clients to his portfolio, from luxury steam trains, boats, and distilleries to private clubs, art galleries, and iconic fashion houses. Putting it bluntly, Barry says, “I have a quiet disregard for what the competition is doing. I never assume that just because competitors are doing something that it’s the right thing to do. There is a growing demand for eco-wrapped sugar packaging and I shall soon be launching my own hygienic and pristine wrapped sugar cubes range for a discerning clientele. A world-renowned London store has already placed an order. “Historically, hospitality referred specifically to services provided within hotels, restaurants, and cafes, collectively known by the acronym HoReCa,” Barry reflected. “Today, however, this definition does not adequately capture the substantial expansion of both cultural and commercial venues where hospitality, in its various forms, plays a crucial role in shaping the customer experience.” Today, Barry operates Sugabranding International with the knowledge that each new day will bring something entirely unique. The Founder never knows which brand will contact him or what project he will next undertake. From a cigar-maker in Lebanon to the French Embassy in New Delhi, the unrivalled quality and innovation of Sugabranding International’s products have earned it the trust of clients from around the world, reinforcing its well-deserved recognition as the Best Niche Personalised Hospitality Products Supplier 2026. Contact: Barry O’Dwyer Company: Sugabranding International Web Address: www.sugabranding.com ased in Kent, Sugabranding International is an independent B2B niche supplier of personalised sugar. Catering to a global market, the company’s services span the hospitality, lifestyle, and corporate sectors, undertaking personalised sugar projects for iconic brands such as Ralph Lauren, PRADA, Gucci, Trump International, Claridge’s and Raffles Hotels. Sugabranding International was founded in 2014 by Barry O’Dwyer. Having spent most of his career as a graphic designer across advertising, design groups, and pharmaceuticals before establishing his own publishing house, Barry brings with him a keen understanding of various branding needs. To date, he has designed and published 39 books within the communications industry, with topics including photography, illustration, marketing, advertising, business, and branding. The story of Sugabranding International began when Barry identified a gap in the market. Other mainstream companies provide personalised sugar for fast-food companies, produced in large quantities in its most basic formats of sachets and sticks. Not every client, however, is looking for huge quantities of product nor, with storage space at a premium, do they have the room to store large quantities of cartons filled with sugar. Rather than fighting over market shares for supplying sugar to these high-quantity clients, Barry decided to go against the grain and create his own strategic positioning within a niche market. Taking a creative stance to the usual offering of sugar portions, Barry offered outlets operating within the hospitality sector a much wider choice of packaging formats, with the opportunity to purchase products at a significantly smaller quantity than his competitors. B
RkJQdWJsaXNoZXIy MTUyMDQwMA==