Parent & Baby Awards 2018

www.lux-review.com Page 17 LUX 2018 Parent & Baby Awards Based on strong family values, the Kricri brand offers a range of dermo-cosmetic treatments that above all respect the natural balance of the delicate skins of infants and younger children. Made from natural ingredients with recognized virtues such as Calendula, chamomile, shea butter or organic Aloe Vera, all products are formulated to bring softness and comfort to both toddlers and their parents. Having achieved an incredible reputation for excellence worldwide over the past three years, the brand is flourishing thanks to its unique approach, as Mickaël.Z is keen to showcase in his opening comments. “Here at Kricri, our line was designed from the get go for both parents and kids. With fun and subtle fragrances (peach, coconut oil, sweet almond oil, chamomile, shea butter, etc.), our products are so safe that they can be used by toddlers (with the exception of two products: the shampoo for children ages 3 and up and the cleansing foam that targets teenagers). As a result, our brand is very inclusive and has been specifically designed so that the whole family can enjoy them. “So far, our products have gained notoriety because of all the ingredients that you will not find in them, such as: essential oils, paraben, phenoxyethanol, methylisothiazolinone, phtalate, silicone, alcohol. The absence of theses makes Kricri a brand of choice for atopic skins, sensitive skins and those that A newcomer into the baby skincare market, Kricri Nature is a revolutionary brand of baby and kids skin care products that aims to shake things up when it comes to safety for sensitive skins, natural ingredients and affordability. To showcase this new brand, which we have recently recognized in our 2018 Parent & Baby Awards, we invited Mickaël.Z to provide us with an insight into how it is changing the market for the better. Kricri Nature Best Baby Skincare Company - France are prone to allergies. As far as kids are concerned, they all love our fragrances and our giraffe on our packaging, making this the perfect family-friendly skincare range.” It is the firm’s down to earth approach to affordable, quality skincare that has led to its incredible success, as Mickaël.Z explains in more detail. “Central to our success, Kricri prides itself in designing, producing and packing all our products locally. They are 100% French- made and fully compliant with the European legislation and are thoroughly checked for safety by an independent agency during and after the manufacturing process. Our whole line meets the European CE standards and respects the environment as well as the GMP (Good manufacturing practice) in compliance with the ISO 22716:2007 guidelines for production, control, storage and shipment of cosmetic products. Our customers safety is our top concern. “Fundamentally, Kricri has a very pragmatic approach to skin care. Straight to the point, packed with natural ingredients, as little as possible ingredients that are ‘nearly impossible to pronounce’, it also features an affordable market price. A good example of this pragmatism has been, from the very beginning, our choice to not go ‘full-blown organic’ with the French AB label (Certiifé Agriculture Biologique), as many brands have decided to do. To be specific, a number of our products feature organic aloe vera, but we barely mention it, since we do not think that consumers should spend too much attention to it. We believe there are other fights to be fought than necessarily going organic.” Going forward, Mickaël.Z foresees even greater opportunities for further success for Kricri, as he is proud to conclude. “Within the wider childcare and parenting market, we at Kricri have been pleased to notice that the public is more and more conscientious aware of toxicity of certain ingredients. It has become common practice for potential clients to test our products using these new apps that can automatically scan the lists of ingredients featured directly on the packages. We are always happy to have them try them on Kricri's products and notice by themselves that we are extra safe. This move by our industry will only offer us benefits and we are excited to see what the future holds for our brand, and welcome discussions regarding new opportunities.” Company: Kricri Nature Contact: Mickaël.Z Address: 72 Boulevard Voltaire, Paris, 75011, France Phone: 0033 6588 35787 Website: www.kricri.fr