Parent & Baby Awards 2018

Page 18 www.lux-review.com LUX 2018 Parent & Baby Awards Little Freddie launched in the UK this year and has been working hard to create delicious baby food that balances nutrition and taste to create award winning recipes. Paige discusses Little Freddie’s innovative product offering in more detail and how this unique range sets the brand apart from its competitors. “At Little Freddie, our focus is on taste and the proof is in the pouch. Our founders Piers and Taz know that great food starts with great ingredients which is why we are selective when it comes to our produce; Piers has travelled the world in search of the best tasting ingredients, meeting farmers along the way who we now work with. It is our mission to be the best tasting baby food on the market, which means less food on the floor, more flavour in their mouth and more nutrition in their tummy. “Our unique flavour combinations set us apart from the crowd and help parents feel more confident with different foods and flavours while developing little palates. We have achieved a number of UK firsts with our delicious recipes, including the UK’s first vegetable and yoghurt baby pouch and the first lactose free yoghurt baby pouch. Little Freddie creates nourishing, organic and tasty food for babies and toddlers. We invited Paige Clay, Assistant Brand Manager at Little Freddie, to talk us through the brand and the delicious recipes it offers in more detail. Little Freddie Best Organic Baby & Toddler Food Brand - UK We have also released an exciting UK exclusive: Simply Pink Lady ® Apple puree.” As part of Little Freddie’s drive towards quality, all their products are always organic and produced within the EU so that the brand can monitor standards and ensure that everything it provides is of the highest possible quality. “To make sure that our range meets parents needs we are always listening to their feedback. To ensure that our products are not only the most delicious on the market, but also contain the right nutritional balance for babies, we develop all our recipes alongside our in-house paediatric nutritionist. We’re very excited to have just launched our new finger foods range, with a focus on savoury flavours, to encourage self-feeding and palate progression.” “We are also working to ensure our food products are as good for the planet as they are for babies, so we’ve launched an innovative pouch recycling scheme with the aim that none of our food pouches will end up in landfill. Parents can send back their empty Little Freddie pouches in a prepaid envelope, where first of its kind technology will recycle each component of the pouch. We’re the first brand in the UK to offer this zero waste to landfill recycling scheme.” “All of these developments will enable Little Freddie to continue to thrive and grow as a brand, and we look forward to becoming the go- to brand for parents who can rest assure their children will grow to be food confident for life.” Company: Little Freddie Contact: Paige Clay (Assistant Brand Manager) Address: Sunnyfields, PO Box 74275, London, W2 7UQ, UK Phone: 0203 786 7313 Website: www.littlefreddie.com