In the world of high-value clientele and high-value business, sending a thank-you note or presenting your client with a pen and handshake is not exactly fitting. High-value clients expect high-value behavior and ultimately high-value rewards from the businesses that they interact with. Their business brings enormous opportunity to any company or individual they work with, and they should certainly be rewarded in kind! If you’re running out of ideas for ways to woo or say “we value you” to your high-value clientele, we’ve got a few suggestions that will have your company’s word of mouth bringing in waves and waves of high-value clients. Let’s take a look.

Curated “Once In A Lifetime” Experiences

Show your clients that you see and value them as people (not just a hefty cheque) by choosing a bespoke, curated travel experience that perfectly suits their taste. Stay away from any kind of generic trip or experience here. Sure, after-hours access to the MOMA is great, but after-hours access to a gallery show by the client’s favourite artist is so much better, and more personal, displaying a clear intent to make them happy and honour their taste rather than just sending them somewhere “fancy”.

Here are a few examples of what we mean.

  • Your client, who has mentioned that they’re following the journey of the Artemis, might enjoy something that focuses on an understanding of space. A trip to the Atacama Desert for a private astronomy tour will go over well!
  • A client who displays an interest in racing or grand prix vehicles will benefit greatly from and enjoy a behind-the-scenes experience at the Monaco Grand Prix.
  • Perhaps your client is very interested in the cultures of places where they do business or learning about the location’s cuisine. Inviting them to Tuscany for an authentic Italian cooking class with a private chef (you’ll need to charter a private jet and find the most beautiful rustic, country accommodation)

Access-Driven Experiences

Having enough money to buy your clients the best of the best as a thank you is great, as it shows that you’re doing well as a business person and your clients’ investments and business are safe with you…But it’s not everything. One thing more valuable and desirable than money can be access. You can see hints of it in what we discussed above, but here’s a more detailed explanation.

  • Access offers your clients more than just comfort and luxury; it offers them something they’ll treasure for the rest of their lives, and that’s memories.
  • Access gets your clients in the door with high fliers who no longer care about net worth because theirs has reached such a high. These people can be connectors and enable your clients to see/ state/ learn/ experience things that no amount of funding ever could.
  • Access means exclusivity, and exclusivity makes people feel very special… It’s as simple as that.

Transformational Travel

Perhaps your client has mentioned to you how much they would love to get their yoga teacher certification. Maybe they have mentioned that they wish to learn more about a religion or spirituality, or that they feel a retreat may help them manage some stress. Transformational travel gives the gift of being somewhere magical, yes, but also the gift of real-life improvement. This touches on the aspect of seeing your clients for who they are, but is slightly different than just offering a curated experience. A transformational experience will make your client’s life, health, wellness, or life better in a permanent way, and they will thank you for that.

Philanthropic Travel

This may be a complicated sentence to take in, but it’s true nonetheless: HNW individuals often like to give the gift of giving. Organising opportunities for philanthropic travel not only makes you a part of a wonderful series of events that will help to improve systems, situations, and the lives of people who are disadvantaged or in need of assistance. These travel opportunities for your clients can also be allocated in alignment with their personalities and personal or business goals.

  • A HNW client who has mentioned they are proud of their humble roots in, let’s say, South Africa, might appreciate being given the chance to contribute to community developments there in person.
  • Your client who is passionate about conservation might wish to spend time with locals around the borders of the Amazon, putting time and money into keeping poachers and development out of the precious rainforest.
  • A whole range of clients (and employees or execs, for that matter) may benefit from visiting initiatives that your company is a part of; this may also reinforce their work ethic and their belief in the business that you are a part of.

Giving to important causes and bettering the lives of those less fortunate is something that the business world universally acknowledges as an essential part of having means, regardless of how they were acquired. It’s also a feel-good exercise with absolutely no downsides!

Rich Rewards

Your HNW clients can already get themselves whatever they would like or need, but it’s your attention to detailed understanding of them that will cement your relationship with them as one that they can’t do without.